Beyond ROAS: Transforming to a Customer Lifetime Model

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Join us for a virtual lunch and interactive roundtable discussion on how to maximize profitability by leveraging data signals, including predicted customer lifetime value and product margin.

Not every sale is created equal. Some customers are loyal; some deliver more margin; both attributes are ideal. So why would you pay the same to acquire a customer who’s not as valuable? 

In today’s environment of rising customer acquisition costs (CAC), managing to return on ad spend (ROAS) isn’t necessarily profitable. Successful marketers make better budgeting and targeting decisions by leveraging data signals, including predicted customer lifetime value and product margin, to maximize profitability. You can deliver more ROI for your business by leveraging data and automation at scale.

In this Lunch and Learn, Adlucent’s Vice President of Strategy, Ryan Gibson, will share stories from enterprise and mid-market retailers who have managed the transition to more profitability and efficient media spend. 

What Will I learn?

• How to engage with your highest value customers where they are in the marketing funnel  
• Learn to transition towards a customer lifetime value (CLV) by incorporating  predictive customer lifetime value (pCLV) into your digital advertising strategies
• Tips for identifying challenges and opportunities in helping your organization transition to a more effective approach to digital acquisition

Register Today!

All qualified registrants* will receive a $25 UberEats gift card to join. We have a limited number of seats available, so sign up quickly!

*Complimentary gift cards are available at Adlucent’s discretion for retailers joining the discussion.