Why Brands Should Invest in Incrementality Testing to Boost Marketing Performance
March 28, 2023
Three Tactics to Optimize Paid Search for Lead Generation
In our latest blog post, learn how to optimize your paid search for lead generation with these three tactics. Discover how to improve Quality Scores, use ad extensions, and utilize smart bidding tactics to generate high-quality leads. Read now!
March 21, 2023
Google PMax Videos Are Required by Q2 2023
Starting March 31, 2023, Google Performance Max campaign groups without uploaded video assets will auto-generate videos. Brands should plan for the transition and maintain control over their video assets by uploading their own creatives.
March 14, 2023
The Last Gift | Customer Chronicles
Finding the right gift for a loved one can be stressful, especially when on a tight budget. Our latest blog post tells the story of a relatable customer and their journey to finding the perfect gift. Discover the marketing insights that can be learned from their experience and how you can better understand your target audience.