The Right Metrics for Testing Back to School and Holiday Ads
March 21, 2023
Google PMax Videos Are Required by Q2 2023
Starting March 31, 2023, Google Performance Max campaign groups without uploaded video assets will auto-generate videos. Brands should plan for the transition and maintain control over their video assets by uploading their own creatives.
March 14, 2023
The Last Gift | Customer Chronicles
Finding the right gift for a loved one can be stressful, especially when on a tight budget. Our latest blog post tells the story of a relatable customer and their journey to finding the perfect gift. Discover the marketing insights that can be learned from their experience and how you can better understand your target audience.
March 9, 2023
4 Marketing Trends for 2023 | Women in Tech
In celebration of Women’s History Month, we’re showcasing four incredible Adlucites who are revolutionizing the marketing industry. As the marketing world continues to shift and change, our team constantly breaks through boundaries and finds innovative solutions to outperform in the face of new industry obstacles every day. Whether navigating economic downturns, implementing cutting-edge bidding strategies, or integrating marketing automation, these experts are at the forefront of the industry, redefining what it means to be a trailblazer in tech. So let’s dive into the trends these Adlucites are seeing today.