Inspire the Problem Solvers of Tomorrow To Re-Imagine Client Outcomes | The Catalyst
Welcome to the latest edition of the Catalyst. Today, we’re diving into our mission statement; inspire the problem solvers of tomorrow to re-imagine client outcomes. We sat down with a few of our clients to learn what this means for them.
Joining us today is Nadina Guglielmetti from The Vitamin Shoppe, Agnes Seville from Little Sleepies, and Charlene Adame from Lulus.
Nadina Guglielmetti Vice President, General Manager, Marketing at The Vitamin Shoppe
Adlucent has been our agency partner for nearly seven years. They came in to set up our search program seven years ago, and now they are a full-suite agency helping us with everything from Amazon, social advertising, and of course, search.
What I love about working with Adlucent is they care about our business. They really want us to be successful, and they want us to be efficient. They always bring us the latest betas, especially within Google. So we were able to jump on LAs many years ago, great CPCs, it’s been very impactful for our business, and they’re now helping us really deeply understand what to do about Google in a cookieless future. And with AI and automation coming to the forefront with their Adlucent Index™.
We very much appreciate all the work that Adlucent does for The Vitamin Shoppe, their energy, and how much they care about our business.
We were looking for an agency partner to help us unlock efficiency at scale across our search engine marketing program. We partnered with Adlucent to help navigate that ever-changing ecosystem, to help meet our aggressive marketing goals, and to grow our customer base.
We view our Adlucent team as an extension of our in-house marketing team. They help us create strategies, design and execute tests, and help fine-tune our messaging to capture demand during key moments. We rely on the Deep Search™ platform, too, for reporting and performance insights.
Last year, we learned that we could take those insights one step further and view the data through the lens of new customer acquisition. That data has changed how we manage our program. We’re now able to shift budgets not only to campaigns that have room to scale but also to campaigns that drive the highest volume of new customers.
We’ve seen great success with Adlucent so far, and we look forward to our continued partnership.
In working with that Adlucent, we’ve been able to lean into automation, which has helped us with our ROAS efficiency, and we’ve also been able to hone in on our audience segmentation strategy, which has helped us with our new customer acquisition.
We’re incredibly proud to collaborate with exceptional clients like these. Are you interested in re-imagining your performance marketing outcomes? Let’s join forces. Reach out today.
This episode of the Catalyst was edited and produced by Eden Pierson.
Adlucent is the performance marketing agency that proves outperformance has no limit. Powered by our purpose-built platform, Deep Search™, Adlucent unifies the best of human and machine for a scientific approach to marketing. We work transparently in partnership with B2C and B2B retailers and brands to create custom, predictive programs that drive ever-better outcomes. Our services include paid search, shopping, social, retail media networks, display media, video, performance creative, consulting, and measurement. Headquartered in Austin, Texas, Adlucent is part of Advantage Solutions and ranked one of the top marketing companies in the U.S. by AdAge.
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