Adlucites on a Mission: Testing and Growing on TikTok

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We’re excited to kick off our new video series, Adlucites on a Mission: Inspiring the Problem-Solvers of Tomorrow to Reimagine Client Outcomes. Throughout this monthly series, we’ll put the spotlight on team members contributing and embodying our company mission. You’ll get a peek behind the scenes, including what inspires them, their proudest accomplishments at Adlucent, and how they’re helping our clients outperform.

This month, we are pleased to introduce you to Kat Ferrari, the Marketing and Communications Manager at Adlucent. She has been instrumental in “reimagining client outcomes” by helping a client reach customers on arguably the most entertaining and newest marketing channel – TikTok! In addition, she helps to amplify the Adlucent brand and our solutions to attract new clients. Her enthusiasm and strategic mindset shine through in everything she does. Let’s listen to what she has to say:

If you’re looking to join a team of performance-driven professionals who thrive on being “Better Every Day,” look no further. Head on over to our careers page to check out our open positions.

Adlucent

Adlucent is the performance marketing agency that proves outperformance has no limit. Powered by our purpose-built platform, Deep Search™, Adlucent unifies the best of human and machine for a scientific approach to marketing. We work transparently in partnership with B2C and B2B retailers and brands to create custom, predictive programs that drive ever-better outcomes. Our services include paid search, shopping, social, retail media networks, display media, video, performance creative, consulting, and measurement. Headquartered in Austin, Texas, Adlucent is part of Advantage Solutions and ranked one of the top marketing companies in the U.S. by AdAge.