We’re thrilled to announce to clients and advertisers that Adlucent has been invited to join the Meta Business Partners program!
This accomplishment honors our account teams’ strength and capabilities and will amplify their talents by providing access to advanced tools, training, and best practices.
About Meta Business Partners
Meta Business Partners are recognized for their ability to help businesses grow today and build for tomorrow on Meta’s family of apps.
Based on program criteria, Adlucent has demonstrated excellence in following the latest Facebook best practices for placement adoption and optimization to drive meaningful business outcomes for clients; the following badge signifies this expertise:
What This Means for our Clients
As a badged partner, we can help you build stronger advertising by passing on the value gained from access to this program. Optimize your media planning, buying, and reporting with strategic support from experts who will feel like your team’s extension. Our agency has access to advanced tools, trainings, and best practices to directly impact your advertising goals within Meta and its apps. The program, built to support both agency and client success, also provides us with access to various benefits specifically designed to fuel performance.
These benefits include:
Workshops and Consultations
Our team has the opportunity to participate in training and education, workshops, consultations, and 1:1 chat support. Adlucent has always put a strong emphasis on the training and ongoing education of our marketing experts. Many of our team members have already earned Meta certifications, and we look forward to taking full advantage of our expanded training opportunities as our team grows!
Tools and Recommendations
We’ve unlocked access to analytics tools, recommendations, and reporting, providing us with the tools we need to drive performance and understanding of your campaigns.
Adlucent believes in leveraging the full power of your data, which is why we developed Deep Search™, our proprietary technology. Deep Search™ equips our performance marketers with the campaign management and reporting tools needed to efficiently drive continuous growth for our clients. Our teams are adept at using Meta’s tools in tandem to facilitate creative tests, efficiently spend budgets across audiences, and scale full-funnel results.
Measurement Research and Initiatives
We also have access to the latest campaign best practices, providing our clients with better measurement and creative production.
As digital retailers navigate a privacy-first world, new measurement methodologies will emerge. Our agency has prepared for this shift with new measurement tools, like Lift Mentality, and we’ll continue to adapt our tactics to keep pace with Meta’s best practices.
Retailers will also need to evolve their approach to reaching in-market consumers with relevant ads, further amplifying the importance of strong creative. We’ve recently expanded our creative offerings to better assist clients in the development of performance creative.
Adlucent remains agile and committed to innovation, and this partnership will further enable us to do so!
ALEX HARMON, ADLUCENT VP PARTNERSHIPS
Connect with your account manager today to discuss your next campaign and how we can use our membership in the program to fuel your growth.
You can learn more about how Meta Business Partners can help you advertise your business, sell your products and engage with customers more effectively by contacting us today!
Adlucent is the performance marketing agency that proves outperformance has no limit. Powered by our purpose-built platform, Deep Search™, Adlucent unifies the best of human and machine for a scientific approach to marketing. We work transparently in partnership with B2C and B2B retailers and brands to create custom, predictive programs that drive ever-better outcomes. Our services include paid search, shopping, social, Amazon, display media, video, performance creative, consulting, and measurement. Headquartered in Austin, Texas, Adlucent is part of Advantage Solutions and ranked one of the top marketing companies in the U.S. by AdAge.