Adlucent joins the Google Ads Creative Partner Program

Share:

Adlucent passed the test! As of Q2 2023, we are thrilled to announce that we have officially joined the Google Ads Creative Partner Program.

Our Creative and DVP (Display, Video, and Programmatic) teams have been put through the paces by Google themselves, ensuring that we are experts in all things Google Ads Creative. And soon, you’ll be able to find us in the coveted Google Creative Directory.

With this exciting partnership, we are fully equipped to bring you the latest and greatest Google products, API features, and research. We are dedicated to staying on top of the ever-changing digital marketing landscape to ensure all the creative we design is fully optimized and adheres to best practices.

SO WHAT? WHY DOES THIS MATTER?

Let’s face it, the digital world is a crowded place these days. It seems like everywhere you turn, there’s another brand vying for your attention. And with consumers becoming more diverse and demanding, it’s more important than ever to stand out from the crowd.

That’s where creative comes in. Not only is it a key differentiator for brands, but it’s also a major driver of campaign performance. In fact, according to Google, just one custom video in your Performance Max campaign can lead to a 12% increase in conversions. That’s some serious impact!

But, in order to truly make an impact with your creative, you need to make sure it’s tailored to your audience so it can reach them in all the right places. That’s where we come in. Our custom, high-quality creative is designed to help you connect with valuable customers across all channels and surfaces.

So whether your audience is scrolling through social media, searching on Google, or browsing the web, our creative will help you grab their attention and get them interested in what you have to offer. With our help, you can cut through the noise and make a real impact in the digital landscape.

LEVERAGE YOUR GOOGLE CREATIVE WITH ADLUCENT

Providing high quality and a high quantity of assets enables machine learning to find the best combinations of these assets to serve as ad creatives in any given context to any given group of potential users. 

The more assets you have, the more eligible you are for different placements across Google’s ad networks and surfaces. And high-definition, inspiring creative is necessary to qualify for surfaces like Google’s Discover feed. 

With Google’s many ad placements in mind, Adlucent designs creative that serves flawlessly across the ad landscape.

We design creatives along multiple dimensions and highlight different stories and benefits of your offerings in different ad versions. By partnering with Google at the creative level, we empower your brand to cater to the goals and tastes of different users, making it more likely to attract interest and action.

CONCLUSION

So whether you’re a brand or a retailer, you can trust Adlucent to provide you with top-notch Google Ads Creative. As a trusted partner to Google, we can help you develop best-in-class assets.

From A-Z, we’ve got you covered. We can generate creatives for campaign types, including App Install to PMax, Search, Display, Video Action, Shopping, Local, Discovery, and more. 

And, you can sleep easy at night knowing your creative will be backed by our best-in-class performance marketing strategies.

Are you looking for a new partner to optimize your performance creative? Let’s get started today.

Abby Kaplan

Abby is Head of Creative at Adlucent. An innovative thinker, she is a performance-driven creative with over 12 years of experience in marketing and about five years of experience leading creative content and design at Adlucent. She is excited about big ideas, wordplay, and kerning alike, and she is inspired by the diverse set of clients that make up the creative team roster. She believes in the power of storytelling and the value of collaboration.