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Whitepapers & Webinars

Social Insights and Tactics that will Help You Drive Conversions in 2021

April 2021

Learn how to embrace social commerce, advertising, and community to reduce friction and impact purchase decisions, based on insights derived from Adlucent’s brand and retail performance marketing clients!

B2C & B2B Retail Digital Marketing Annual Review Report

January 2021

This retail marketing report provides an in-depth look at exclusive B2C & B2B data aggregated from our advertisers throughout the year.

13 Ways Retailers Drive Digital Performance in a Shifting Landscape

September 2020

Are you prepared to accelerate performance through 2020 and beyond by adapting your ecommerce marketing strategy? Download our performance-focused report to get access to 13 ROI-driving retail marketing tactics we recommend testing in Q4, including top retailers' specific strategies for accelerating sales!

Social Media Engagement: Reaching Your Customers Where They Are

June 2020

If you're struggling to keep your customers engaged on your social media channels, this comprehensive guide is for you.

Driving Purchase Decisions on Social

June 2020

Identifying what you should do to revamp your social media marketing strategy and how to reach your customers can be challenging with the constant changes in social. Luckily, we’ve compiled some of the most essential trends and insights for you to know to drive purchase decisions.

What Now? Marketing Plan for Retailers Transitioning Back to Physical Stores

May 2020

Check out this webinar about how to plan for reopening your stores during COVID-19 and download our long-term plan checklist.

Generating Immediate Cash Flow and Investing in "Rebound Based" Demand

April 2020

During this webinar, co-hosted with Google, we discussed how brands and retailers can create plans to optimize cash flow and profitability.

COVID-19: Resources for Retailers and Brands

March 2020

Check out our current resources below, and we'll continue to update this page with our latest content to support your team.


October 2019

Learn about why personalization has become a staple in all digital marketers' dictionaries and strategies in this sentiment report!

Pinning Down Your Holiday Strategy

September 2019

Watch the webinar about how to improve your creative strategy on Pinterest with Cameron Flores.

Cameron Flores

Creative That Converts Webinar

July 2019

Learn about how to build optimized creative that will help your brand perform better on Facebook!


Getting the Most Out of Prime Day 2019

July 2019

Adlucent surveyed 1,000 US-based online shoppers to see what they would expect out of the big day.

2018 Holiday Discoveries Report

February 2019

Read up on the top ecommerce trends from the 2018 holiday season!

Voice Search

October 2018

Learn how to prepare for voice search.

Data Wars

October 2018

A look at the information's role in the new advertising era.

DNA of the PLA

October 2018

Get insights into strategies you should consider implementing for an optimized shopping program.

2017 Holiday Discoveries Report

October 2018

Learn about seven retail paid search strategies that can help your brand capture more holiday sales.

Holiday Search Strategies

October 2018

View the top search insights from the 2017 holiday season!

From Finger to Foot Traffic

October 2018

Learn about how to reach your omnichannel customers!

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