<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=548102051995984&amp;ev=PageView&amp;noscript=1">

Paid Social Demand Generation Strategy Drives Top-Line Revenue Growth

Perfect Keto Uses an Upper-Funnel Facebook and Instagram Strategy for a 26% Increase in Brand Term Impressions and a 72% Increase in Brand Sales.

Background

Perfect Keto, a nutrition and supplement retailer, worked with Adlucent to develop Paid Social campaigns to generate demand in an effort to grow top-line revenue. By developing and executing an upper-funnel Facebook and Instagram strategy, Adlucent drove a 26% increase in brand term impressions and a 72% increase in brand sales.

The Challenge

Perfect Keto, a nutrition and supplement retailer, was not meeting its full revenue potential because paid advertising was laser-focused on lower-funnel, in-market audiences and needed to expand to new customers. Adlucent proposed Paid Social campaigns to generate demand in an effort to grow top-line revenue.

How Adlucent Helped

Adlucent strategically shifted Facebook and Instagram investments and tactics to prioritize demand generation and new customer acquisition through a full-funnel architecture, including awareness, consideration, and conversion tactics.

Positioning campaigns to reach new shoppers with relevant messaging played a crucial role, and Adlucent guided Perfect Keto in implementing top creative strategies. The account team re-aligned performance indicators to make social channel metrics secondary to top-line business metrics and utilized omni-channel reporting to ensure the business-wide impact was measured.

PK-CarouselAd

The Result

Using the Adlucent campaigns, the brand experienced a 26% increase in brand term impressions, a 46% increase in site visitors, and a 48% increase in sessions.

BrandTermImpressions

SiteVisitors

Sessions

In addition to the growth in awareness and site traffic, Adlucent’s social demand generation campaigns influenced a 72% increase in sales.

Sales

The new demand-generation approach has helped influence the Perfect Keto brand's macro-level revenue growth by building awareness and nurturing interest from new audiences.

VisualizedCharts