Adlucent's Incrementality Testing Tool
Where is my budget better spent, Branded or Non-Branded Search?
What is the impact of specific channels, such as programmatic display or paid social, on my bottom line?
Which marketing channels are driving incremental results?
Lift Mentality uses geographic level test and control groups to gain an understanding of the incremental value a channel provides. Using historical data, it runs through 10,000+ iterations of similarly performing test and control groups at either the DMA, City/State, or Zip Code level. Once an ideal split is found, the test is activated in the appropriate channels, and performance is ingested back into the tool for analysis.
Monitor Lift on Multiple Metrics Simultaneously
Customize Test % Split
(i.e. 20/80 vs 50/50)
Calculate Ideal Test Length for ≥90% Statistical Significance
Lift Mentality was developed based on direct feedback from top advertisers to solve for the gap that exists in other measurement solutions today. Costly real-time Multi-Touch Attribution algorithms are becoming more probabilistic than deterministic given the changing landscape around cross-device journeys, digital identity resolution, browser restrictions, and privacy. Media Mix Modeling solutions are great at producing marketing investment forecasts, but the models they rely on can quickly become out of date. Lift testing, on the other hand, produces actionable insights at a reasonable price without taking up valuable resources.
Get a first-hand look at how our Lift Mentality tool could help you understand the impact your budget has on your response metrics by scheduling a demo with one of our experts today!