Implementing new marketing channels drove incremental revenue across all of digital. YouTube garnered a ROAS of 5 with significant revenue gains and influenced an additional 30,500 store visits for the client. Facebook saw a 73% revenue increase at a 5 ROAS, Pinterest added substantial new revenue in the first year, and total digital revenue increased 25% YoY within the first 6 months of adding marketing channels.
These new channels not only led to new revenue but also increased growth in our existing channels. PPC saw a 10% increase in total Brand clicks and was up an average of 35% YoY, while previously being up 5-10% YoY.