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Digital Marketing News & Best Practices - Adlucent Search Pros(e)

REPORT: New Ways Retailers Are Using Paid Search To Drive Profitable Revenue

Posted by Andrea McFarling on August 1, 2012

On June 26th, Garrick Baxter, Ecommerce Marketing Manager for Oriental Trading Company, sat down with Adlucent Client Manager Meaghan Danielson to discuss new ways retailers are using paid search to drive more revenue. Garrick shared stories about how paid search can be used to help prepare for seasonality, serve as a testing ground for new promotions, help launch new products, and provide the merchandising and catalog teams with the data they need to make critical business decisions.

"Paid search has the opportunity to deliver exactly what the customer is looking for...it's absolutely the channel where you can deliver your true message to existing customers and to prospects.” –Garrick Baxter

All of Garrick and Meaghan’s insights were captured and are available in the complimentary report, Making Retail Paid Search Predictive: New Ways Retailers Are Using Paid Search To Drive Profitable Revenue.

Click here to download the report now.

[custom_author=Andrea Stout]

Topics: Analytics, Case Studies, case study, customer acquisition, Merchandising, New Customer Acquisition, paid search, ppc, Seasonality


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