Here at Adlucent, our Account Managers have a unique position in which they directly influence Deep Search through access to our Data Science team. We are able to constantly iterate on our algorithm based on feedback from our Account Managers to guarantee the best possible performance for our clients. It is as customized of an algorithm as you could get, and our teams make recommendations and feature requests based on the individual needs of each account.
Something unique to Eco-Products is that they had a plethora of keywords due to their long-standing partnership with Adlucent. However, only some of them actually led to revenue increases. Eco-Products’ generally high average order value helped the Account Manager reach the ROAS goals they had set before introducing the Automated Bid Manager to the account.
Prior to the automation, bid management was performed more irregularly and was mainly dependent on performance and revenue across categorical groupings. With the help of the Automated Bid Manager, the Account Manager was able to implement low-volume pushes across a greater volume of keywords on a daily basis to get traction across more of the account, which is a part of what led to greater revenue at a lower cost-per-click.
Integrating automation, the Account Manager could make frequent goal adjustments and enter any required blackout dates, resulting in the best possible recommendations from the Automated Bid Manager. They also managed necessary overrides using account-specific information that only they would know. Furthermore, the teams would use their discretion to execute exclusively on the best recommendations from the Automated Bid Manager, acting as the final point of confirmation before bids were set.
As a result, the Account Manager was able to use the micro-decisions from the ABM tool while making in-the-moment decisions from personal experience. In this way, Adlucent is able to offer a complete white-glove approach to PPC.