In 2018, ecommerce saw its biggest holiday season ever, generating $126 billion in online sales and 16.5% YoY growth. With such strong numbers, we took the time to evaluate how some of the largest retailers’ digital efforts performed this holiday season. The trends that came out ruling the season were surprising.
Check out the 2018 Holiday Discoveries Report to learn:
How your performance stacked up to others in terms of revenue, orders, impressions and ROAS
Which channel investments reaped the biggest rewards
Which device stole the show this season
How Product Listing Ads performed compared to 2017
Key takeaways you can apply to your 2019 digital strategy immediately