What is Cause Marketing, and How Can it Take Your Business to the Next Level?
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Blog Post
May 13, 2024
Retail Media Networks and the Call for Standardization
Dive into the challenges and opportunities of retail media networks (RMNs) as we explore the need for standardization in measurement metrics. Discover actionable insights for optimizing revenue and navigating the evolving landscape of digital marketing.
Blog Post
May 1, 2024
BarkleyOKRP Acquires Performance Media and Marketing Technology Company Adlucent
Acquisition of Google’s Largest Shopping Ads Agency in the U.S. Bolsters Performance Media and Technology Practice, Further Expanding BarkleyOKRP’s Full-Service Capabilities and “Big Indie” Market Presence
Blog Post
March 12, 2024
Your Brand’s Responsibility to Representation in the Age of Generative AI
Explore the intersection of AI and marketing creativity and the imperative responsibility brands have to foster representation. Learn how to navigate the challenges of AI-generated content while championing authentic representation and inclusivity in digital narratives.