We love what we do. Digital retail marketing is fast-paced, highly measurable and rapidly evolving and Adlucent is a leading full service agency and technology innovator. We’re looking for bright and motivated individuals to be part of our full service agency to create, analyze, and optimize paid search campaigns to address the needs of the dynamic and growing Internet retail market and technology/product specialist to help us define, develop and deliver state of the art retailing solutions.
We want people who can add to our passionate, creative and dedicated dynamic. A challenged and innovative culture fosters and retains the best people and drives personal, company and customer success. It is, therefore, our people and our culture that give us a competitive advantage.
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HERE'S THE ICING:
We take pride in our culture and work hard to make Adlucent a great team to be part of. We focus on providing the autonomy, connectedness and meaning that individuals need to find happiness at work. Our Balanced Life Program and the philosophy behind it, results in a healthy, productive and innovative team.
We offer: flexible hours and remote work, unlimited time-off, parental support, an annual Getaway Grant to rest and recharge, first class health benefits, retirement planning, a stocked kitchen, rooftop hammock, philanthropic opportunities, happy hours and a collaborative cubicle-free office!
The Account Manager works on one or more Adlucent client accounts, and is responsible for the development and execution of strategy, prioritization of tasks, and achievement of performance goals. S/he has an in-depth understanding of all aspects of paid search tactics and techniques, utilizing best practices in paid search to achieve the client’s performance goals, as well as employing standard online media metrics and key performance indicators (KPIs) to measure results, analyze data and optimize the account with a goal of continuous improvement.
The Account Manager collaborates with the client and an Adlucent Client Manager to determine performance goals and measurements of success for the account on a quarterly basis, as well as determining account activities. S/he conducts ongoing account optimization and testing to achieve these goals, providing both the client and the internal team with regular reporting and analysis, as well as suggesting opportunities to find incremental revenue and efficiency.
The Account Manager may have one or more team members on her/his account to execute on account activities, whom the Account Manager will mentor and train.
Upon redirection you will be asked to upload your resume, answer some basic questions and take an assessment.
Responsible for all aspects of managing a retailer’s paid search using Adlucent’s proprietary Deep Search™ and BuyerPath™ software in addition to Google AdWords and Bing Ads.
Conduct ongoing analysis of campaigns; manage and optimize to meet client and internal performance goals.
Partner with client and internal team members to define, drive and execute effective optimization strategies and testing schemes designed to improve campaign KPIs.
Maintain strong communication with agency clients and internal team members to keep everyone informed of campaign status, scope or timeline changes and manage client expectations.
Properly monitor campaign performance against client’s objectives, making optimization recommendations as necessary.
Run weekly internal meetings to update on account performance, team activities and results, and any roadblocks; work with Senior Account Manager and Client Manager to prioritize tasks and troubleshoot issues.
Run weekly client call to update client on performance and activities and provide insights around the account and the client’s business.
3+ years experience in Search Engine Marketing, specifically managing PPC programs through Google AdWords and Bing Ads.
Strong track record of continuous positive account performance and achieving performance goals for customers
Experience with A/B and multivariate testing
Ability to communicate complex data with clarity and simplicity
Self-motivated, flexible, and a quick learner; able to operate independently in a fast-paced environment
Strong problem-solving and analytical skills
Solid communication, writing and presentation skills
Advanced proficiency in Excel and other Microsoft Office Suite programs
Interest in technology-based solutions, including SaaS and software product development
Bachelor’s degree in a related field
Nice to have:
Knowledge of statistics
Retail experience, including but not limited to: eCommerce; merchandising and promotions; multi-channel marketing; branding
Austin candidates preferred. Adlucent does not accept unsolicited resumes from third-party recruiters.