With 6 in 10 US Internet users starting the shopping process on one device but finishing on another, brands need new ways to deliver a more seamless advertising experience everywhere consumers go. The stakes are high this holiday season. Last year alone, 1 in 3 seasonal shoppers made over half of their purchases on mobile devices. To prepare for this, Google has released six new solutions to help marketers better engage with mobile shoppers and measure the impact of these touch points.
We were fortunate to have early access to several of these new solutions, allowing us to figure out the best ways to apply them to drive performance. With the help of Google, we put together a quick brief that explains more about each solution, the best ways to use them to improve visibility and click-through-rates, and the results that some retailers have seen once they’ve been implemented.
A Very Mobile Holiday: New Solutions from Google to Capture the On-The-Go Shopper includes best practices for:
- Expanded Text Ads
- Price Extensions
- Customer Match for Shopping
- Local Inventory Ads (new features)
- Showcase Shopping Ads
- Device Bid Adjustments
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We’d love to hear from you: Which solution(s) are you currently using? What results have you seen?