Adlucent is proud to call Austin home and we love to give back to the community that has shaped who we are. Philanthropy is a central part of our company identity and so in honor of Thanksgiving and Giving Tuesday, Adlucent held a canned food drive to help those in the Austin community who are food insecure.
Two weeks before Thanksgiving, the philanthropic committee plotted how we could raise the most food for Capital Area Food Bank and have the most fun at the same time. We added a competitive twist by encouraging the team to place their donated nonperishables in front of photos of five nominated Adlucites they wanted to see dressed as a turkey all day on Giving Tuesday.
The competition was fierce! It ended moments before the deadline as multiple people ran to and from the grocery store trying to outvote each other. At the moment of truth, our CEO, Michael Griffin, was declared the winner of the turkey costume as everyone else ran victory laps around his can collection. Through the efforts of our team, Adlucent was able to donate over 900 pounds of food to the Capital Area Food Bank in time for Thanksgiving!
Yesterday, Michael was transformed into a turkey, and he wore it well. As the winner, he was given the opportunity to select a charity that Adlucent would make a $500 donation to. He selected Little Helping Hands, an organization that facilitates family volunteering. It was the perfect way to follow our busiest days of the year (Black Friday and Cyber Monday) with a philanthropic celebration for Giving Tuesday.