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How Retail Paid Search Performed Over the 2016 Holiday Weekend

By — 12.02.16

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The holiday shopping season is in full swing. While consumers are busy creating and fulfilling their wish lists, marketers are focused on capturing their attention. While total US retail sales are projected to grow 3.3% this holiday season (eMarketer), retail ecommerce sales are expected to jump 17.2% over 2015. Retailers with a solid digital strategy …

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