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How to Optimize Product Titles in Your Google Shopping Feed

By — 08.25.16

Optimize PLA

Without an optimized product feed, retailers waste precious ad spend and miss countless opportunities to convert shoppers. Because Google is essentially using the attributes of your product feed as a proxy for keywords, optimizing your product titles, along with other product feed fields, is a crucial part of improving PLA performance. When optimizing your product feed, …

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