Get Your Product Feed into Shape with these 14 Expert Tips
Brands spend 50% (or more!) of their paid search budgets on product ads. That's a whole lot of cash. But in almost every case, that spend is being wasted thanks to a silent killer—an unoptimized product feed.
Product feeds are a royal pain in the—well, you know—and keeping them up-to-date, clean and optimized can be a full time job.
Our PLA team manages some of the world's largest PLA accounts, and as the first company to build PLA technology and become a certified Google Shopping Partner, we know a thing or two about how to make your program shine—and it all starts with the product feed.
Download this complimentary white paper to learn 14 feed optimization tips from our Pros that will get your product feeds into top shape.