Adlucent’s Trey Porter and Uberall’s Greg Sterling present a virtual to physical transition marketing plan, with specific tactics for retailers to implement as stores begin to re-open.
During this webinar, you will learn:
- The structural changes in the retail environment to expect post-COVID
- How to evolve your local digital marketing strategy
- Tactical advice for retailers to drive traffic and sales during the transition
Sr. Account Supervisor, Adlucent
Trey Porter is a Sr. Account Supervisor at Adlucent where he manages a team of SEM and Social Advertising experts. Over his 8 year tenure with Adlucent, he has collaborated with dozens of online retailers across virtually every category. Previously, his specialization was in shopping ad campaign management and feed optimization. He graduated with a BBA from The McCombs School of Business at the University of Texas and, in his spare time, loves barbecuing with friends, fishing off the Texas coast, and exploring craft breweries.
VP of Market Insights, Uberall
Greg Sterling is the VP of Market Insights for Uberall. He is a recognized expert on a range of digital marketing topics and a contributing editor for Search Engine Land. Previously, Sterling was VP of Strategy for LSA (now Localogy). Before that, he held various analyst and executive roles at Opus Research, The Kelsey Group, Allbusiness.com, and TechTV. Sterling is also a former attorney.