CREATING CUSTOM AUDIENCES
FOR CUSTOMER MATCH
Google’s Customer Match allows advertisers to upload a list of email addresses from their database and deliver ads to them across Search, Gmail and YouTube. This is a great first step toward more personalized advertising. In this video, Adlucent and Google discuss three ways to approach Customer Match, from beginner to expert strategies. You’ll hear how Jarden, Folica and Guitar Center are using their customer data to deliver much more relevant search ads to the right audiences, and the impact it’s had on their business.
Interested in learning more about Adlucent’s approach to Audiences and Customer Match? Let’s Chat!