THREE WAYS TO GET YOUR
MOBILE ADS HOLIDAY READY
This holiday season, mobile sales will represent 26% of all ecommerce transactions, and as much as 50% during Cyber Week alone. If your digital ads aren’t optimized for this traffic, you’re going to miss out on a huge revenue opportunity.
You have 70.8 seconds (the average micro-moment) to capture the attention, inform, and ideally convert a mobile shopper. This study highlights three ways you can capitalize on these fragmented mobile sessions to drive more sales from mobile this holiday season.
In this study, Adlucent CEO Michael Griffin shares three strategies to get your mobile ad program holiday ready.
Key learnings include:
- How to use mobile-specific ad text to increase mobile conversions
- Eight tips for using digital ads to drive traffic to stores throughout the holidays
- How to measure the influence your mobile ads have on store sales