Within a month after launch, our team helped the client achieve strong new customer counts, and we dug into Facebook’s new and improved Analytics tool to compile data supporting our assumptions that these wins were a result of our efforts. Using Facebook Analytics data we found that:
60% of new site users were reached with a paid social ad
Looking at users who met both “paid social impression” and “new customer purchase”, there was a 31% lift in revenue and 25.8% increase in purchases
For social campaigns all-in, we saw a 103% increase in new customer purchases looking at before vs. after awareness launch
Having proven the value of running awareness initiatives on Facebook, and by continuing to put about 20% of the monthly budget towards supporting these campaigns, the Adlucent team continues to reach New Customer numbers that surpass client projections.