EXPAND YOUR REACH
Social Drives Product Discovery and Purchases
Consumers spend 20% of their online time on social, and 80% of social time is on mobile, emphasizing the importance of a cross-channel digital media strategy. Adlucent uses search audience and performance insights across social channels to create relevant Social ads that drive the right customers to action. Whether it's engaging video, telling a story through images, or showcasing specific products, Adlucent will collaborate with you to meet your business goals.
New Customer Acquisition
Increase brand awareness and interest among new, high value consumers
Reactivate customers, engage fans, and upsell/cross-sell existing customers
Convert site visitors, cart abandoners, and drive local traffic to nearby storefronts
We Know Your Customers, and Your Products
Adlucent securely collects customer data and transaction history to create high value audiences that we target with the right channel, message and offer. We also manage product feeds in house, allowing us to make real-time changes to copy, update promotions and prepare for seasonality.
Facebook's Dynamic Product Ads are an excellent way to retarget shoppers with the specific items they viewed on your site. By simply integrating your product feed with Facebook, you can promote all of your products at scale to relevant audiences. As experts in feed management, we’ll use our 62-step feed optimization process to ensure your product feed is in top shape to ensure maximum reach and ad relevancy.
Adlucent used Facebook Ads to reach high value new customers for a major womens lingerie retail brand. After creating custom and lookalike audiences, and building granular campaigns for greater control over audience segments, message and cost, the retailer saw a 200% increase in orders and a 64% improvement in Return on Ad Spend
Consumers are 60X more likely to engage with a brand’s Instagram post than Facebook or Twitter posts. By using highly visual photos , incorporating user generated content and using personalized recommendations, brands can increase their exposure, engagement and grow sales among new and existing customers. And like Facebook, Instagram's Dynamic Product Ads are also a great way to remind shoppers about the specific items they viewed on your site.