Performance Creative Portfolio
Supercharge your marketing with our creative team – masters of Google Performance Max, paid social, HTML5 display, and more – as we leverage a scientific approach to deliver unique ad campaigns that crush your goals.
Our Work
Creative that performs — and looks good doing it
Google Performance max
Pairing our 20+ years of performance media experience with PMax best practices and a strategic approach to creative testing, we set you up to get the most out of Google’s mandatory automated campaigns.
Why is custom creative for Google Pmax important?
- Adlucent is Google Ads Creative Certified and closely follows Google Ads best practices, so you don’t have to. We make the right ads for PMax placements to keep the most creative control on our side.
- We design square, horizontal, and vertical static and video ads so your brand won’t get stuck with automated videos and your audience will have the best experience no matter where they run into your ad content.
- Our custom creative strengthens your performance by taking advantage of the full PMax inventory and designing the right ads for the right placements.
THEISEN’S GENERAL STORE PMAX CAMPAIGN: Seasonal PrepARATION
Static Ad Designs: Horizontal, Square, and Vertical
Theisen’s GENERAL STORE PMAX CAMPAIGN: Home Improvement
Static Ad Designs: Horizontal, Square, and Vertical
PAID SOCIAL VIDEOS: June + Vie new PLUS SIZE FASHION BRAND
Adlucent edited brand video into various cuts for paid social placements, adding custom supers to follow channel best practices and foster awareness for the brand launch.
PAID SOCIAL VIDEOS AND STATICS: Woman Within pLUS SIZE Coats
Adlucent used simple catalog imagery as the base to create compelling lightweight motion animated videos for Woman Within’s bestselling clothing categories, including coats. We designed correlating static social ads to promote top products across paid placements and platforms.
PAID SOCIAL VIDEOS : Mizzen+Main
Adlucent performed a multivariate creative test with two of Mizzen+Main’s key brand messages: comfort-focused vs. fit-focused. The test revealed comfort-focused messaging had a 379% greater click-through rate. See More…
YouTube Campaigns
From building awareness to driving sales, YouTube advertising offers an amazing opportunity to reach your audience when they’re already opted into engaging with video content. Our expert team utilizes visuals, sound, and storytelling to create impactful campaigns that drive awareness and lift conversions.
Why is custom creative for Youtube important?
- With custom creative, you can align your video to your exact objectives, keeping the design and message on brand and appealing to the audience you’re aiming to affect.
- Adlucent’s custom YouTube creative follows best practices for video length, sound-on, mobile viewing, storytelling and clear CTAs while boosting your brand and aligning to your overall video and display strategy.
- Even if you only have high-resolution catalog images or basic lifestyle photography but no brand videos, Adlucent’s creative team can craft enthralling animated videos for your YouTube campaigns.
YOUTUBE AD: AllHeart Grey’s Anatomy Medical Scrubs
YOUTUBE AD: RXSAVER PRESCRIPTION SAVINGS APP
Adlucent animated this RXSaver YouTube video that demonstrates the app experience and connects with the users based on audience research. We created custom characters and followed YouTube best practices to further the brand and increase downloads. Versions: 1:1, 9:16, 16:9, and 4:5, 6 and 20 sec.
YOUTUBE AD: RxSaver Savvy Saver PRESCRIPTION SAVINGS APP
Adlucent animated this RXSaver YouTube video based on a user persona that tells the saving story through custom character animations. We followed YouTube best practices to further the brand and increase downloads. Versions: 1:1, 9:16, 16:9, and 4:5, 6 and 20 sec.
Display adVERTISING creative
The best performance-centric programmatic marketing campaigns need the right creatives to succeed. Reach relevant audiences, maximize engagement, and achieve outstanding campaign performance with our proven creative solutions.
Why is custom creative for Display Ads important?
- From dynamic display to static to HTML5 animations, there are a plethora of formats needed for a diverse programmatic strategy, and creating the right ads for each placement is integral to performance.
- It’s best to refresh creatives often and test ad elements based on data collected from previous creative testing. Adlucent’s creative team works alongside the programmatic team to iterate efficiently.
- As experts in Google Web Designer, Adlucent’s creative team can put together completely custom display designs or enhance any templates your brand is using.
HTML5 DISPLAY AD: Global Industrial Nascar SPONSOR CAMPAIGN
Adlucent created custom HTML5 animated ads for a Nascar site sponsorship for an industrial brand. The campaign included creative direction, multiple display placements, a website skin, copywriting, and static banner designs.
STATIC DISPLAY AD VARIATIONS: Mercari MARKETPLACE
Adlucent designed over 300 variations of static display ads with multiple colors, products, and copy to test the best possible combinations for conversions. Alongside Adlucent’s Client Services team, the Creative team is able to make fast, strategic design decisions to iterate on your creatives.
Amazon A+ Content
We create A+ Amazon design and copy to enhance product listings below the fold, including unique branding, engaging visuals, and the most important product benefits. Maximize conversions and optimize paid search performance on Amazon with our tailored Amazon creative solutions.
Why is custom creative for Amazon A+ important?
- Custom A+ content highlights product benefits visually and on-brand to help increase conversions.
- Following your marketing strategy across channels, custom A+ content creates a cohesive brand experience for your customers.
- Amazon shoppers are 25% more likely to make a purchase on a product page with A+ content.
The VITAMIN SHOPPE
See live on Amazon: The Vitamin Shoppe Biocell Collagen II
PERFECT KETO
Adlucent designed custom A+ content for Perfect Keto’s newest Birthday Cake Keto Bars that highlighted key benefits and improved performance on the new product page.
DIBSIES
Adlucent designed and wrote copy for A+ content for Dibsies personalized toys, helping create appeal for custom gifts for kids.
Many Tools in the Toolbox
It’s a good strategy to diversify and optimize your creative. We stay up-to-date with the tools necessary for top-of-class marketing.
Our team is Google Creative Ads Certified.
TAP INTO OUR EXPERIENCE
Our resources are designed to help your business grow.
Blog Post
December 20, 2022
Performance Max Meets Performance Creative
Creative is a force to be reckoned with in the digital advertising space, and with Google’s Performance Max campaigns, it is more important than ever. Do you know how to optimize your creative for optimal performance? Find out today.
Blog Post
December 6, 2022
Creative Best Practices for Programmatic Ads
The right creative can be the difference between a click and a pass. Read today’s blog on best practices for programmatic ads so you can reach the right audience at the right time.
Blog Post
June 13, 2022
Win Automated Advertising By Maximizing Your Creative
As automated advertising continues to evolve, use these tips and tricks to ensure your creative stands out. Read more to learn actionable steps to win automated advertising.
WE LIVE UP TO OUR REPUTATION
As the highest-rated large PPC agency four years running, our industry recognizes our shopping ads expertise and technology innovation. But we never rest on our laurels — we’re always ready for our next challenge.
GOT QUESTIONS?
Here’s the answers to some of the most frequently-asked Adlucent queries. Don’t see yours here? Reach out to our team.
Adlucent’s creative team creates all asset formats for social, display ads including HTML5, Amazon A+ content, and lightweight motion video. We’re also happy to provide general graphic design and copywriting support for any of your other digital marketing campaigns, as well as creative strategy consulting. Learn more about our approach to creating assets in this blog post.
Performance is at the core of what we do at Adlucent, and our approach to creative is no exception. Our team runs a variety of tests based on campaign goals, clearly outlining our methods and hypotheses. With clear KPIs, we report on results in great detail, and we scale our capabilities using our proprietary platform, Deep SearchTM. You receive detailed reporting with full transparency into all of our creative testing, performance and insights.
Adlucent’s creative team acts as an extension of your team to help you scale with creative strategy that aligns to your account and campaign goals. Have your own creative director? We’re ready to roll up our sleeves and hop on board as your production team. Got a workforce to design your ads but no clear overarching direction? We’ll handle the brief and the big ideas and integrate your team however works best for you to remain innovative and efficient.
PAID Social
Maximize your paid social campaigns with Adlucent’s strategic approach. While our account management team ensures data-driven optimization, our creative experts design data-driven assets to boost performance. Unlock the full potential of paid social advertising with our integrated services.
Why is custom creative for Social Media important?