digital co-op
Empowering you as a smarter vendor.
Efficiently manage your co-op program
Improve vendor relationships and expand your co-op program. We help you streamline your merchant-vendor communications with reporting dashboards that don’t exist anywhere else on the market. Give vendors transparency into basket-level detail, with detailed product performance mapped to digital campaigns, all completely customized to your business.
117%
average increase in year-over-year co-op revenue
$0
overspend
How We do it
Break down the basket
Improve merchant-vendor partnerships and maximize your digital co-op performance.
Effortlessly expand your program
Robust (and completely customizable) reporting incorporates partner budget and campaign performance to give vendors transparency into basket-level detail, helping you secure co-op funds. We can even build custom media fees and match percentages directly into reporting to better support your team.
Drive better performance
We’ll show you revenue and ROI from key categories, brands, product lines, and even SKUs, demonstrating in real time how well your program is driving product sales, and how those sales support the marketing program as a whole.
Work smarter
Plan investments accordingly across categories with data on key product categories over different date ranges to identify emerging market trends. All available 24/7 and powered by Deep SearchTM.
WE’RE INVESTED IN YOUR INNOVATION
Don’t take it from us. Check out what our customers have accomplished.
RELATIONSHIPS THAT GIVE YOU A HEAD START
We’re Google’s largest shopping ads agency in the U.S., Amazon’s original agency of record, a Meta Business Partner, a Microsoft Advertising Elite Agency Partner, and more. Our top-tier partnerships represent our continuing success in creating the right strategies for your business.
TAP INTO OUR EXPERIENCE
Our resources are designed to help your business grow.
Blog Post
December 1, 2022
Key Considerations for Your 2023 Digital Marketing Plan
Cyber Five may be a thing of the past, but retailers like you have 2023 planning just around the corner. Join us on the blog for key considerations to keep in mind to set your 2023 digital marketing plan up for success.
Blog Post
November 29, 2022
The Call for Sustainability: How it Affects Your Digital Marketing Strategy
69% of Americans say corporations are doing “too little” to help reduce the effects of climate change. As consumer behavior shifts, brands can either answer the call for sustainable fashion or fall behind. Read today’s blog to how this call affects your digital marketing strategy.
Blog Post
November 21, 2022
Performance Max: Five Secrets to Success
We’ve got the secrets to maximizing your Google Performance Max campaigns. Learn how to harness human ingenuity and machine learning for more effective targeting through these five tips.
WE LIVE UP TO OUR REPUTATION
As the highest-rated large PPC agency four years running, our industry recognizes our shopping ads expertise and technology innovation. But we never rest on our laurels — we’re always ready for our next challenge.
GOT QUESTIONS?
Here’s the answers to some of the most frequently-asked Adlucent queries. Don’t see yours here? Reach out to our team.
Our digital co-op solution provides transparent and robust reporting, with data available 24/7 in your dashboard, including paid search spend, vendor match, fee calculations, and revenue. We also provide trends over time, with search data for key product categories over different date ranges to help you uncover emerging market trends and plan investment accordingly across categories. Our co-op marketing solution can be adapted for categories, brands, product lines, or even individual SKUs; it is completely customizable to your priorities.
Yes! We can automate reports that show how much revenue is coming from key categories, demonstrating in real-time how your program is driving product sales and how those sales support the marketing program as a whole. We can also build in custom media fees, ad spend, and other metrics directly into reporting to create better support for your merchant team or vendor partners.
Sure thing. Even if you’re not leveraging Adlucent to manage your digital advertising campaigns, you can still work with us to create your custom co-op marketing dashboards.