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digital co-op

Empowering you as a smarter vendor.

Efficiently manage your co-op program

Improve vendor relationships and expand your co-op program. We help you streamline your merchant-vendor communications with reporting dashboards that don’t exist anywhere else on the market. Give vendors transparency into basket-level detail, with detailed product performance mapped to digital campaigns, all completely customized to your business.

  • CheckmarkCo-op campaign reporting
  • CheckmarkMerchant-vendor
    support
  • CheckmarkDynamic budget management
  • CheckmarkMatched funding calculations
  • Checkmark24/7 transparent dashboards
  • CheckmarkDetailed product performance
  • CheckmarkCampaign mapping
  • CheckmarkProduct trends
  • CheckmarkPercent-of-basket reporting

117%

average increase in year-over-year co-op revenue

$0

overspend

How We do it

Break down the basket

Improve merchant-vendor partnerships and maximize your digital co-op performance.


Effortlessly expand your program

Robust (and completely customizable) reporting incorporates partner budget and campaign performance to give vendors transparency into basket-level detail, helping you secure co-op funds. We can even build custom media fees and match percentages directly into reporting to better support your team.

Drive better performance

We’ll show you revenue and ROI from key categories, brands, product lines, and even SKUs, demonstrating in real time how well your program is driving product sales, and how those sales support the marketing program as a whole.

Work smarter

Plan investments accordingly across categories with data on key product categories over different date ranges to identify emerging market trends. All available 24/7 and powered by Deep SearchTM.

RELATIONSHIPS THAT GIVE YOU A HEAD START

We’re Google’s largest shopping ads agency in the U.S., Amazon’s original agency of record, a Meta Business Partner, a Microsoft Advertising Elite Agency Partner, and more. Our top-tier partnerships represent our continuing success in creating the right strategies for your business.

TAP INTO OUR EXPERIENCE

Our resources are designed to help your business grow.

WE LIVE UP TO OUR REPUTATION

As the highest-rated large PPC agency four years running, our industry recognizes our shopping ads expertise and technology innovation. But we never rest on our laurels — we’re always ready for our next challenge.


Adlucent named Google Premier Partner Awards 2022 Finalist

GOT QUESTIONS?

Here’s the answers to some of the most frequently-asked Adlucent queries. Don’t see yours here? Reach out to our team. 

PUT EVERYONE IN YOUR DIGITAL CO-OP ON THE SAME PAGE