Our first tactic was to create more robust product feed attributes. Product titles such as, "Colored Trim Tee," which was a top selling product in stores but a PLA failure, was adjusted to include brand name, gender, retailer name, and product descriptors. The new title, “Dolce & Gabbana Color Printed Trim Tee at Retailer Name – Women’s Short-Sleeve Tee Shirts – Women’s Shirts” captured significantly more traffic that became more efficient over time, reducing wasted ad spend.
With our proprietary search and analytics platform, Deep Search, the team was able to automate the fashion retailer's feed update process. With a product catalog that’s constantly changing, our automation of their feed update process ensured that new products were always included in the feed with fully optimized titles.
By the end of the quarter Adlucent more than quadrupled traffic 4x and increased revenue by 3.7x.