2015 DIGITAL HOLIDAY DISCOVERIES
How digital marketing trends will reshape retailers' 2016 plans
Before you build out your 2016 digital marketing plans, it’s important to take a look back at the the biggest trends to emerge from the holiday season as they often predict what’s to come in the year ahead. We dug into holiday performance data for major retailers and a few important lessons emerged.
Download a copy of The 2015 Holiday Discoveries Report to learn:
- With online sales growing 36% YoY and store traffic declining, how should your 2016 plans change?
- Which ad type grew 39% over 2014, what drove its growth, and why you should invest more in the year ahead
- With mobile traffic growing 160% YoY, how is it impacting desktop performance?
- Which day over the big holiday weekend saw the most growth (Hint: it’s not what you think)
You’ll also learn how customers prefer to shop--directly from the customers themselves, as well as the key areas to invest to ensure you have a successful 2016.