2014 DIGITAL HOLIDAY DISCOVERIES
Top digital learnings from the 2014 holiday season and how they’ll impact 2015 strategies.
This holiday season truly reflected the changes we’re seeing in consumer shopping behavior as shoppers spend more time online—and on more devices—researching and purchasing products.
This behavior led to store traffic initially dipping 12.5% while digital sales grew 13.9%.
In this report, you’ll get access to the full list of holiday performance trends such as:
- How did online sales perform against brick and mortar?
- What return did retailers get from their text and product ad investments?
- What impact did mobile have on online and offline sales?
- How did Amazon perform and what can retailers do to remain competitive?
You’ll also learn key strategies for improving your 2015 digital program including how to measure conversions across devices and channels, tips for using digital ads to drive in store sales (and vice versa), how to use CRM and 3rd party data to deliver more relevant advertising, and secrets for successfully competing with Amazon.com.