MAKING RETAIL PAID SEARCH PREDICTIVE
Download this complimentary white paper to learn new ways
retailers are using paid search to drive revenue.
We sat down with Garrick Baxter, Ecommerce Marketing Manager for Oriental Trading Company, to exchange ideas on how retailers can utilize paid search data in non-traditional ways to increase customer acquisition and lifetime value, identify new product opportunities, and better understand consumer behavior.
- What makes retail paid search unique from any other industry and why it should be treated differently
- How to plan for, and predict, seasonality How to use paid search to launch a product
- Which performance metrics are the best indicators of success
- How paid search data can be used by the merchandising and catalog team