FOUR ADVANCED STRATEGIES FOR GOOGLE SHOPPING
Moving Beyond the Basics.
There's no doubt Google Shopping has become a key revenue driver for retailers. In fact, Adlucent's retail clients saw a 126% higher return on ad spend than text ads. But for some, managing bids and optimizing feeds is a struggle, so how can they optimize their PLA program without adding additional resources?
Download this white paper to learn how to setup and manage a successful Google Shopping program and uncover answers to the most frequently asked questions on PLAs, including:
- How much spend should I allocate towards PLAs?
- How should PLAs perform relative to my PPC program?
- How do I optimize PLA performance?
- What can I expect from the new Google Shopping Campaigns?
- What's the right bidding strategy--CPC or CPA?