Making Google Ads Work Smarter: CPA vs CPC
Aug 22, 2013
Today, 40% of online marketing budgets are allocated to paid search, making it the number one source of online revenue.
It has long been debated as to which cost structure works best for Google Shopping ― cost per acquisition (CPA) or cost per click (CPC). Learn the secret in this webinar.
Four Advanced Google Shopping Strategies: Moving Beyond the Basics
May 02, 2012
Does your Product Listing Ad program deliver a 126%* higher return on ad spend over non-brand text ads? It can.
Learn four quick ways you can take your Google Shopping program to the next level. Dale Edman, VP of Ecommerce for Wasserstrom, a leading restaurant supplies company, along with other PLA experts will share tips for developing product ads that convert.