CREATING CUSTOM AUDIENCES FOR PAID SEARCH
View this complimentary webinar to learn simple ways to use your customer data to create custom audiences and send highly relevant, timely messages to each one.
It's a fact, consumers expect the ads they see to be tailored to their unique needs and interests.
You’re already capturing and storing a large volume of customer data. We’ll show you how to consolidate and segment this data to create the right audiences to strategically target in search, display, social, and more. Watch this video to learn:
- What data you need for audience-level advertising
- Best ways to segment and target consumers with Google’s Customer Match, and performance results from leading retailers
- Other data types you can use to create more advanced custom audiences
- What customer-level solutions Google will be introducing next
Learn how to identify these budget wasters in your program, and tips for repairing the damage. We’ll show you how to turn wasted ad spend into profitable revenue.
Speakers: Andrea McFarling, Director of Marketing, Adlucent
Kyle Hiner, PhD, Data Scientist, Adlucent.