Advanced PLA Bidding Strategies: Moving from Max CPA% to CPC
Google is ending their CPA% bidding strategy for PLAs on June 30th. Register for this webinar to learn the secrets to a successful CPC migration. You'll learn:
- The advantages and disadvantages of CPC% and CPA
- Why a portfolio approach to bid management works best
- Examples of retailers who have won big by switching
- What you need to know before you make the switch
Thursday, April 17th, 2014
Speaker: Stephanie Bailey, Product Director, Adlucent
Register and attend for your chance to win a $100 American Express gift card. Winner will be randomly drawn at the end of the event.
Adlucent's expertise & solutions for online retail makes them a strong partner for our company, in helping us market more efficiently and gain insight on a product level."
- Brian Green, Vice President of Marketing, Adorama