Advanced PLA Bidding Strategies: Moving from Max CPA% to CPC
Google is ending their CPA% bidding strategy for PLAs on June 30th. Register for this webinar to learn the secrets to a successful CPC migration. You'll learn:
- The advantages and disadvantages of CPC% and CPA
- Why a portfolio approach to bid management works best
- Examples of retailers who have won big by switching
- What you need to know before you make the switch
Thursday, April 17th, 2014
Speaker: Stephanie Bailey, Product Director, Adlucent
Register and attend for your chance to win a $100 American Express gift card. Winner will be randomly drawn at the end of the event.
Adlucent delivered 75% revenue growth for us in less than a year, at a 25% lower cost of sales."
- Craig Shields, Vice President of E-Commerce at JTV