Advanced PLA Bidding Strategies: Moving from Max CPA% to CPC
Google is ending their CPA% bidding strategy for PLAs on June 30th. Register for this webinar to learn the secrets to a successful CPC migration. You'll learn:
- The advantages and disadvantages of CPC% and CPA
- Why a portfolio approach to bid management works best
- Examples of retailers who have won big by switching
- What you need to know before you make the switch
Thursday, April 17th, 2014
Speaker: Stephanie Bailey, Product Director, Adlucent
Register and attend for your chance to win a $100 American Express gift card. Winner will be randomly drawn at the end of the event.
Adlucent has been very innovative in achieving remarkable results, which in turn, increases my ability to bring on new products & brands knowing we can drive revenue profitably through search engines."
- Tomima Edmark, CEO of Andra Group