White Paper: Shifting Social Strategy in 2021

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Social Insights and Tactics that will Help You Drive Conversions in 2021

Social channels drove revenue for brands 100% more efficiently in 2020 versus 2019, and this year the opportunity to leverage social in performance marketing programs continues to grow.

Many retailers and brands struggle to drive measurable business outcomes with social marketing. We’re sharing recommendations on how to embrace social commerce, advertising, and community to reduce friction and impact purchase decisions, based on insights derived from Adlucent’s brand and retail performance marketing clients.

This white paper will leave you with:

How consumer behavior is evolving, with a focus on 2020’s influence
Effective social tactics Adlucent’s performance marketing clients have implemented to successfully accelerate outcomes in the current landscape
How brands can reduce friction along the customer journey

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