Adlucent + Google Present: Improve Your Marketing Performance with Predictive Customer Lifetime Value
What if you could accurately predict how likely a customer is to make repeat purchases, how loyal they will be to your brand, and their lifetime value, all in an instant at the time of their first order? Well, now you can!
In Part 7 of our Digital Learning Series, Adlucent and Google explore how to use predictive lifetime value to improve your performance marketing. We will cover the impact of data privacy changes in 2021 and discuss model-driven solutions using your CRM data combined with Google Ads automation. And, we’ll get you on your way to setting up your advertising strategies to generate long-term growth at scale.
Sign up to learn the following from Matt Zeiger, VP of Technology at Adlucent, and Neil Hoyne, Chief Measurement Strategist at Google:
Using your first-party data in media planning
Aligning real-time bid strategies and automation with business goals
Evaluating and reducing customer acquisition costs
Predicting and increasing customer lifetime value
Matt Zeiger | Vice President, Technology, Adlucent