Adlucent + Google Regional Client Summit

9:00 – 10:00 AM | Registration & Coffee

Register at the Grove | Google Experience Center and collect your entrance pass for the event. 

Kickstart your networking game by grabbing a hot cup of coffee and rubbing shoulders with a dynamic group of fellow attendees. With Adlucent and Google representatives in attendance, this is your chance to connect with some of the brightest minds in the industry and explore new possibilities together.

10:00 AM | Welcome 

10:15 AM – 11:00 AM | The Digital Experience Framework: From Creation to Activation

Matt Zeiger, Vice President of Technology, Adlucent

In today’s data-driven society, customers expect businesses to know their needs and interests better than ever before. But how do you leverage your first-party data to create a customer journey roadmap that takes your marketing efforts above and beyond? Matt Zeiger, Adlucent’s Vice President of Technology, will discuss the importance of digital maturity, how to create a framework that ensures you speak effectively to your audience at the right time based on science, and why utilizing your data can give you a competitive edge. In addition, he will share practical applications of using connected data and predictive analytics to create winning strategies that drive business outcomes, reach new audiences, and build your brand. Learn from Matt how to use the information already at your fingertips to pave your way to success.

11:00 – 11:15 AM | Break 

11:15 – 12:00 PM | Maximizing ROI: Strategies for Balancing Upper and Lower Funnel Channels

Cristin Beverley, Vice President of Client Services, Adlucent

Japhia Leahy, Vice President of Client Services, Adlucent

As businesses navigate economic uncertainty, expanding into upper-funnel channels can feel risky. However, finding more of your ideal consumers and gaining a competitive advantage is crucial. In this discussion, you will explore balancing upper-funnel spending and management with lower-funnel, ROI-driven activities. Learn expert strategies to help you reach new audiences while driving business outcomes to ensure you outperform in the market.

12:00 – 1:00 PM | Lunch hosted by Adlucent + Google

1:00 – 1:45 PM | Navigating Uncertainty: Marketing Strategies in a Changing Landscape

Aprajita Jain, Chief Brand Marketing Evangelist, Google

As businesses face a constantly evolving macroeconomic landscape with rising costs, it’s critical to stay agile and responsive to change. To meet these changing objectives, companies must develop marketing strategies that are as equally dynamic to meet the demands of the market. Aprajita Jain, Google’s Chief Brand Marketing Evangelist, will offer insights on responding quickly to uncertain times and reaching users more effectively by leveraging client data. Join Aprajita as she shares her perspective and expert strategies to help you stay ahead of the competition in these challenging times.

1:45 – 2:00 PM | Break 

2:00 – 2:45 PM | Executive Panel with Adlucent + Google

Join Adlucent and Google as we delve into the top industry updates affecting digital marketers today. Get the insider scoop on the latest Google updates and the cutting-edge developments shaping the industry. Discover fresh insights and gain valuable perspectives on marketing trends you need to know to stay ahead of the competition.

Panelists:

• Jitendra Kumar, Director, Agency Solutions, US at Google
• Aprajita Jain, Chief Brand Marketing Evangelist, Google
• Matt Zeiger, Vice President of Technology, Adlucent

3:00 – 4:00 PM | Breakout with Google account teams or product specialists

4:30 – 6:30 PM | Cocktails + Conversation

Let’s keep the good times rolling. Following the Regional Client Summit, join Adlucent and Google for an unforgettable evening in the Grove’s state-of-the-art surroundings. This is a unique opportunity to continue the valuable conversations and connections made during the day over a refreshing cocktail (or two).

Immerse yourself in the natural beauty and cutting-edge technology of the Grove’s Redwood Trail, and take in the towering trees and reactive lighting installations, all while sharing your key Summit takeaways with digital marketing colleagues.

We have curated a killer selection of local beers and wines and an assortment of delicious appetizers, so we hope you join us for an evening of fun and fruitful conversations.