Case Study: Office Supplies Online Retailer
PROFITABLE REVENUE GROWTH, GUARANTEED
Adlucent's Performance SEM doubles Revenue for Major Office Supplies Etailer
It takes a bold approach to shake up an existing market. A rapidly growing online retailer, and Adlucent, an innovative retail search marketing firm, are doing just that in their respective markets.
To continue fueling its rapid growth, this office supplies retailer needed a search marketing partner that could help them drive new revenue profitably. After an extensive review, only one firm stood out. The company chose Adlucent, a retail search leader that partners with some of the world’s largest online retailers.
Pay For Performance Model Guarantees Results
Adlucent has embraced a strategy unlike any of its competitors. Rather than basing its compensation on a percentage of ad spend, Adlucent offers a “pay for performance” model that guarantees its clients’ success. For this office supplies retailer, that meant Adlucent actually absorb the cost of the company’s search marketing campaigns, and get compensated only as the campaigns generate revenue. The retailer's CEO says Adlucent’s performance-based model is unlike any other he has seen in the industry.
“Adlucent is the only search marketing firm we found
that guarantees results by tying its compensation to our success.
Their pay for performance model gives me the confidence that our campaigns are optimized to hit revenue targets, rather than monthly spending goals. That means I no longer have to worry about whether our ad budget is being spent in the right place, because we both have the same motivation.”
Ten Times the Online Presence
This experienced etailer had already employed an extensive search marketing program. But with thousands of products and dozens of categories to promote, the campaigns were growing more difficult —and expensive—to manage.
To expand their online presence profitably, Adlucent utilized its Deep Search™ platform, developed specifically to manage complex retail campaigns with millions of products. With Deep Search™, Adlucent was able to reallocate time and money to the products and categories likely to be most profitable. The result: Adlucent expanded the retailer’s keyword coverage by 1,000%.
Driving Profitable Growth
As a young competitor in a large, established market, the online retailer competes by offering consistently low prices on a wide selection of products. To capitalize on this advantage, they provide Adlucent with a daily product feed down to the SKU level, along with key information such as pricing and promotional schedules. The Adlucent team uses this information to quickly identify and promote competitively priced products, instead of wasting ad spend on less profitable products and categories.
The online retailer’s CEO believes the partnership with Adlucent will be a key factor in driving the company’s continued growth. “As our revenue numbers grow, it gets that much more challenging to sustain double-digit growth. With Adlucent, we now have the right strategy in place to attract new customers and grow profitably.”
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