The Premier Partner Awards recognize industry leaders for their innovative work, client successes, and overall impact on digital marketing. For this year, in particular, Google sought to highlight exceptional digital marketing work over the past 18 months while navigating a challenging ecommerce landscape due to the pandemic.
“We’re thrilled to be selected as a Premier Partner Awards finalist,” Adlucent CEO Ashwani Dhar said. “Our account teams continuously seek out ways to drive ever-better outcomes for our clients, and this recognition is a testament to their hard work and creative problem solving.“
At Adlucent, we instinctively work hard on behalf of our retail and brand clients because we are truly invested in each other’s success.
For this award, in particular, we highlighted our strategic partnership with Gardener’s Supply Company, an omnichannel gardening product company known for providing tested gardening products and advice to its customer base. Our account team’s successful use of Google Ads achieved reach and performance at scale while meeting Gardener’s main business objective, to increase account profitability, resulting in a 1385% profitability increase year over year.
This recognition honors Adlucent’s success in strategically partnering with our clients, adapting digital marketing strategies in a fast-paced landscape to meet business goals, and driving outcomes in a scalable and sustainable way.