New Ways Retailers Are Using Paid Search To Drive Profitable Revenue

We sat down with Garrick Baxter, Ecommerce Marketing Manager for Oriental Trading Company, to discuss the top new ways retailers are utilizing paid search to drive more sales. This report captures the conversation and summarizes the key learnings on how retailers can utilize paid search data in nontraditional ways to increase customer acquisition and lifetime value, identify new product opportunities, and better understand consumer behavior.

Key Insights Include:

  • What makes retail paid search unique from any other industry
    and why it should be treated differently
  • Ways to plan for, and predict, seasonality
  • How to use paid search to launch a product
  • Which performance metrics are the best indicators of success
  • How paid search data can be used by the merchandising and catalog teams
E Book

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