Five Keys to Profitable Growth with Google Shopping

Google Product Search is now Google Shopping, a pay-for-play service that represents one of biggest changes to paid search in recent years. With product listing ads (PLAs) growing to account for 30%-50% of paid search budgets, implementing the right management and growth strategies to get the most from your investment is critical. In this webinar, you'll learn how retailers like Adorama and BabyEarth are accomplishing triple-digit growth in click-through rates, conversions, and revenue through Google Shopping.

Download the webinar to learn:

  • How BabyEarth increased revenue from PLAs by 129% YoY
  • How Adorama doubled conversion rates at a lower cost
  • Ways retailers can predict their strongest performing products and product targets
  • Tips for managing search programs to margin instead of aggressively increasing spend

Speakers:

Steve Steinberg, CMO, BabyEarth
Jon Armstrong, CEO, Adlucent
Auburn Rutledge, Client Manager, Adlucent
E Book

 
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