Your privacy is
important to us.

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We do not collect any personally identifiable information such as your name or e-mail address, unless you provide it voluntarily. When provided voluntarily, we will not distribute or share your information with any third party without your consent.


A cookie is a small text file that is stored on a user's computer for record-keeping purposes. Cookies can be used to track user sessions to maintain passwords, make product recommendations, keep items organized in shopping carts, and to remember your preferences. Like most Web sites, Adlucent utilizes cookies on our website to enhance the user experience by helping us evaluate the usefulness of information on our site and the ease of use by which you are able to navigate through our site. We do not link the information we store in cookies to any personally identifiable information you submit while on our site.

We use both session ID cookies and persistent cookies. We use session cookies to make it easier for you to navigate our site. A session ID cookie expires when you close you browser. A persistent cookie remains on your hard drive for an extended period of time. You can remove persistent cookies by following directions provided in your Internet browser's "help" file.

We set a persistent cookie to store your passwords, so you don't have to enter it more than once. Persistent cookies also enable us to track and target the interests of our users to enhance the experience on our site.

If you reject cookies, you may still use our site, but your ability to use some areas of our site, such as contests or surveys, will be limited.

Some of our business partners (e.g., advertisers) use cookies on our site. We have no access to or control over these cookies

This privacy statement covers the use of cookies by Adlucent LLC and only and does not cover the use of cookies by any advertisers.

Log Files

As is true of most Web sites, we gather certain information automatically and store it in log files. This information includes Internet protocol (IP) addresses, browser type, Internet service provider (ISP), referring/exit pages, operating system, date/time stamp, and clickstream data.

We use this information, which does not identify individual users, to analyze trends, to administer the site, to track users' movements around the site and to gather demographic information about our user base as a whole.

We do not link this automatically-collected data to personally identifiable information.

We use a third-party tracking service that uses cookies and log files to track non-personally identifiable information about visitors to our site in the aggregate.

Clear Gifs

We employ a software technology called clear gifs (a.k.a. Web Beacons/Web Bugs), that help us better manage content on our site by informing us what content is effective. Clear gifs are tiny graphics with a unique identifier, similar in function to cookies, and are used to track the online movements of Web users. In contrast to cookies, which are stored on a user's computer hard drive, clear gifs are embedded invisibly on Web pages and are about the size of the period at the end of this sentence. We do not tie the information gathered by clear gifs to our customers' personally identifiable information.

Links to Other Sites

This Web site contains links to other sites that are not owned or controlled by Adlucent. Please be aware that we, Adlucent LLC, are not responsible for the privacy practices of such other sites.

We encourage you to be aware when you leave our site and to read the privacy statements of each and every Web site that collects personally identifiable information.

This privacy statement applies only to information collected by this Web site.

Access to Personally Identifiable Information

If your personally identifiable information changes, or if you no longer desire our service, you may make changes by filling out our  Data Subject Access Request form and emailing it to our Privacy Policy Customer Support at or by contacting us by telephone or postal mail at the contact information listed below.


The security of your personal information is important to us. When you enter sensitive information (such as credit card number and/or social security number) on our registration or order forms, we encrypt that information using secure socket layer technology (SSL).

We follow generally accepted industry standards to protect the personal information submitted to us, both during transmission and once we receive it. No method of transmission over the Internet, or method of electronic storage, is 100% secure, however. Therefore, while we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.

If you have any questions about security on our Web site, you can send email us at

Business Transactions

In the event Adlucent LLC goes through a business transition, such as a merger, acquisition by another company, or sale of all or a portion of its assets, your personally identifiable information will likely be among the assets transferred. You will be notified via a prominent notice on our Web site for 30 days of any such change in ownership or control of your personal information.

Changes In This Privacy Statement

If we decide to change our privacy policy, we will post those changes to this privacy statement, the homepage, and other places we deem appropriate so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we disclose it.

We reserve the right to modify this privacy statement at any time, so please review it frequently. If we make material changes to this policy, we will notify you here, by email, or by means of a notice on our home page.

Contact Us

If you have any questions or suggestions regarding our privacy policy, please contact us at or 800-788-9152.

No Party shall be liable to any other Party for any consequential, punitive, or exemplary damages for any claim or cause of action related to the use of this Web site or the use of any information contained within this Web site. Our total liability to you for all losses, damages, and causes of action will not exceed the amount you paid for services

Liability Disclaimer

We do not warrant or guarantee the accuracy, quality, comprehensiveness, or validity of any information on the website or linked from the website. All information contained on this website has been obtained from sources believed by Adlucent to be accurate and reliable. Due to the possibility of human and mechanical error, we are not responsible for any errors or omissions.

EEA Supplement to Privacy Policy

Advantage Sales & Marketing LLC d/b/a Adlucent (“we,” “us,” “our”) provides to residents of the European Economic Area (“EEA”) this supplement (“supplement”) to our privacy policy (, which contains additional information for such residents. This supplement applies only to those individuals who are residents of the EEA. Any terms not specifically defined in this supplement have the meaning set forth in our privacy policy.

Adlucent is a California limited liability company headquartered at 2130 S. Congress, Austin, Texas 78704, United States of America.

We are a data controller of your personal data collected through your visit to our website, such as when you submit queries through a "contact us" feature, to track web traffic, or as otherwise described in our privacy policy or this supplement. For purposes of this supplement, "personal data" means any information relating to an identified or identefiable natural person. A list of the types of personal data that we process, and how that data is collected, can be found in our privacy policy. This portion of the supplement is only applicable for visitors to our website. If you are a customer of a client using our services, please scroll to the section titled "for customers of our clients."

We process your personal data on several different legal bases, as follows:

Our legal obligations - we may need to process your personal data to comply with relevant laws, regulatory requirements, and to respond to lawful requests, court orders and legal process.
Your prior consent - for placing cookies on your device (subject to certain exceptions) or sending marketing communications to you. Information on cookies and marketing communications can be found below.
Our legitimate interests - we process your personal data: 
ofor the security and safety of our website, our technology connected to the website and the users of the website:
oto detect and prevent fraud;
oto protect and defend the rights or property or others, or our own rights and interests;
oto manage and administer the website, including analyzing web traffic and utilizing web analytics solutions. Details of such solutions that we use are in the next section.

Cookies and web analytics used on our website

The website makes use of cookies. Cookies are small text files downloaded by your internet browser and stored on the device you use to access the website (e.g., your desktop computer, laptop, tablet or smartphone). Depending on their purpose, cookies log specific user-related information such as your user preferences, authentication information, security parameters, data concerning the devices you use to access the website, and statistical information regarding your use of the website. Where necessary during your visit to the website or when revisiting the website, your internet browser transmits the cookies including the contained information back to the servers they were initially downloaded from. The analysis and processing of such information allows us to ensure the functionality of the website, improve your online experience, and optimize the structure and content of the website.

The cookies we use can be categorized as follows:

Strictly Necessary Cookies These are cookies that are required for the operation of the website or of certain parts thereof. They either serve the sole purpose of carrying out network transmissions or are strictly necessary in order for us to provide an online service explicitly requested by you.
Analytical/Performance Cookies These cookies allow us to carry out web analytics or other forms of audience measuring such as recognizing and counting the number of visitors and seeing how visitors move around the website. This helps us to improve the way the website works, for example, by ensuring that users are easily finding what they are looking for.
Functionality Cookies These cookies are used to recognize you when you return to the website. This enables us to personalize our content for you, greet you by name and remember your preferences (for example, your choice of language or region). Loss of the information in these cookies may make our services less functional but would not prevent the website from working.
Targeting/Profiling Cookies These cookies record your visit to the website and/or your use of the services, the pages you have visited and the links you have followed. We will use this information to make the website and the advertising displayed on it more relevant to your interests. We may also share this information with third parties for this purpose.

The following cookies are used on this website:

Cookie Name Who Places the Cookie? Cookie Category When Is Cookie Enabled/Does It Expire? Purpose
_adlTrak_ retailer

(depends on retailer name)

Adlucent Analytical/Performance Loads when a customer's ad is clicked. Expires after 30 days (typically – customers can customize this number, but this is true for 99% of customers) To anonymously correlate paid search traffic (Google, Bing, Facebook, etc.) with purchases on the retailer site
_ _hssc HubSpot Analytical/Performance When a session is initiated. Expires after 30 mins This cookie keeps track of sessions.This is used to determine if we should increment the session number and timestamps in the __hstc cookie. It contains the domain, viewCount (increments each pageView in a session), and session start timestamp.
__hssrc HubSpot Analytical/Performance When a session is initiated. Expires when the browsing session ends Whenever HubSpot changes the session cookie, this cookie is also set
__hstc HubSpot Analytical/Performance When a session is initiated. Expires after 2 years The main cookie for tracking visitors. It contains the domain, utk, initial timestamp (first visit), last timestamp (last visit), current timestamp (this visit), and session number (increments for each subsequent session).
hubspotutk HubSpot Analytical/Performance When a session is initiated. Expires after 10 years This cookie is used to keep track of a visitor's identity. This cookie is passed to HubSpot on form submission and used when de-duplicating contacts.
_ga Google Analytics Analytical/Performance When a session is initiated. Expires after 2 years Used to distinguish users for Google Analytics
IDE Google DoubleClick Targeting/Profiling When a session is initiated. Expires after 2 years To provide, maintain, protect and improve services, to develop new ones, and to protect Google and their users. Also used to offer tailored content .
_gid Google Analytics Analytical/Performance When a session is initiated. Expires after 24 hrs Used to distinguish users for Google Analytics
PHPSESSID Expression Engine Strictly Necessary When a session is initiated. Expires when the browsing session ends This is a general purpose identifier used to maintain user session variables
__atuvc AddThis Functionality When a session is initiated. Expires in 13 months Enables visitors to share content with a range of networking and sharing platforms
bb2_screener_ Bad Behavior Functionality When a session is initiated. Expires when the browsing session ends Blocking link spam and the robots which deliver it
exp_csrf_token Expression Engine unknown When a session is initiated. Expires in 2 hrs unknown
exp_last_activity Expression Engine Analytical/Performance When a session is initiated. Expires in 24 hrs Every time the state is updated (the page reloaded) the last activity is set to the current datetime. Used to determine expiry. This is essential for logged in users, but not for guests - it is set for both.
exp_last_visit Expression Engine Analytical/Performance When a session is initiated. Expires in 24 hrs Sets the datetime that the user last visited the site, and is set for both guests and logged in users
exp_tracker Expression Engine Analytical/Performance When a session is initiated. Expires when the browsing session ends Tracks the last 5 pages viewed by the user, and is used primarily for redirection after logging in etc.
personalization_id Twitter Targeting/Profiling When a session is initiated. Expires in 2 years Collects data through a range of plug-ins and integrations, that is primarily used for tracking and targeting.
fr Facebook Targeting/Profiling When a session is initiated. Expires in 90 days Allows for measurement, optimization and building of audiences related to Facebook/Instagram ad campaigns
_gat Google Analytics Analytical/Performance When a session is initiated. Expires in 1 minute Used to throttle request rate
cuvon ClickDimensions Analytical/Performance When a session is initiated. Expires 30 min from set/update Used to signal the last time a visitor viewed a page.
cusid ClickDimensions Analytical/Performance When a session is initiated. Expires 30 min from set/update This cookie is used to establish and continue a user session with the site
__cfduid Hubspot Unknown Unknown

The following web analytics are used on this website:

Name and Provider of Solution Purpose/Category Personal Data Processed by Solution Your Choice Regarding the Solution
Google Analytics by Google, Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA Evaluating your use of the Site, compiling reports on website activity for us and providing other services relating to website activity and Internet usage to us Includes unique identifiers, browser type and settings, device type and settings, operating system, mobile network information, and application version number. Interaction of your apps, browsers, and devices with our services, including IP address, crash reports, system activity, and the date, time, and referrer URL of your request. Privacy Policy

Cookie Policy

If you are on the web, you can visit the Digital Advertising Alliance’s consumer choice tool or the EU based to opt out of seeing interest-based advertising from Google Analytics in your current browser.

Additionally, you can prevent Google’s collection and use of your personal data by downloading and installing the browser plug-in available under

Google Adwords by Google, Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA Measurement, optimization and building of audiences for Google Adwords Includes web request, IP address, browser type, browser language, the date and time of your request, and one or more cookies that may uniquely identify your browser Privacy Policy

If you are on the web, you can visit the Digital Advertising Alliance’s consumer choice tool or the EU based to opt out of seeing interest-based advertising from Google Adwords in your current browser.

HubSpot by HubSpot, Inc., 25 First Street, 2 nd Floor

Cambridge, MA 02141, USA

Analyze trends, administer the website, track users’ movements around the website, and to gather demographic information about our user base as a whole. Information on your use of the site, including, without limitation, your IP address, browser type, domain names, internet service provider (ISP), operating system, clickstream data, access times and referring website addresses Privacy Policy

Cookie Policy

Expression Engine by EllisLab, Inc., 9450 SW Gemini Dr. Suite #63291, Beaverton, OR 97008, USA Content management system Information on your use of the site, including, without limitation, your IP address, browser type, browser version, the time and date of your visit, the time spent on those pages, unique device identifiers and other diagnostic data Privacy Policy

Cookie Policy

Twitter by Twitter, Inc., 355 Market Street, Suite 900, San Francisco, CA 94103, USA To understand use of services, to monitor aggregate usage patterns, and to personalize and otherwise operate our services. Information such as IP address, browser type, operating system, the referring web page, pages visited, location, your mobile carrier, device information (including device and application IDs), search terms, or cookie information. Privacy Policy

Cookie Policy

If you are on the web, you can visit the Digital Advertising Alliance’s consumer choice tool

Facebook by Facebook, Inc. 1601 Willow Road

Menlo Park, CA 94025, USA

Personalizing content, tailoring and measuring ads, and providing a safer experience. Things you do and information you provide, things others do and information they provide, your networks and connections, device information, information from websites and apps that use our Services, information from third-party partners, and Facebook companies Privacy Policy

Cookie Policy

If you are on the web, you can visit the Digital Advertising Alliance’s consumer choice tool or the EU based to opt out of seeing interest-based advertising from Facebook in your current browser.

You may influence the scope and extent to which we use cookies when you visit our website. In particular, you may prevent cookies from being stored on your device by adjusting the respective settings on your internet browser. However, please be aware that this might render certain functions of our website inoperable or more difficult to use. Depending on the internet browser you use, you might also be able to specifically reject third party cookies. in this context, please note that third parties might still have access to your personal data to the extent such information is logged by first party cookies.

Marketing Communications

On our website, you can register to contact us, receive blog posts, download case studies, or similar information on our products or services or the products or services of our affiliated companies. As part of the registration process, we ask you to provide us with certain mandatory information. Such information includes:

    1. First Name
    2. Last Name
    3. E-mail
    4. Company Name
    5. Job Title
    6. Ad Spend
    7. Country

When receiving a registration, we log and store the date/time of registration and the IP address the registration was received from. This solely serves evidentiary purposes in case your contact details are used by an unauthorized party.

When registering to receive newsletters or similar information, you need to explicitly declare your consent in our processing of your personal data for this purpose. You are under no obligation to provide such consent and, if you choose to do so nonetheless, you may withdraw your consent at any time with future effect for any or no reason by following the unsubscribe link contained in any email communication to you or by sending us an email at

Recipients of your personal data

For the following purposes, we disclose your personal data to the following third parties, as required or permitted by applicable law:

Who Is your Personal Data Disclosed To? What Is the Purpose Underlying the Disclosure?
Companies affiliated with Advantage Sales & Marketing LLC d/b/a Adlucent and its subsidiaries, including AMP Agency To track opportunities across businesses
Salesforce, Inc. The Landmark at One Market, Suite 300, San Francisco, CA 94105, USA To assist us with marketing automation and customer relationship management
HubSpot by HubSpot, Inc., 25 First Street, 2 nd Floor

Cambridge, MA 02141, USA

To assist us with marketing automation and customer relationship management

How long we keep your personal data

We have implemented appropriate retention periods for your personal data collected or otherwise processed on or through the website. Where our processing of your personal data is based on legitimate interests or compliance with legal obligations, it will be deleted as soon as the underlying purpose has expired. Personal data processed based on your consent will be deleted if and when you withdraw such consent.

The following rights are provided to residents of the European Economic Area under the General Data Protection Regulation (GDPR)

Subject to the conditions set out in applicable laws, you have the following rights, without limitation, regarding the processing of your personal data:

  • (i)inquire whether and what kind of personal data we hold about you and how it is processed, and to access or request copies of such personal data
  • (ii)request the correction or supplementation of personal data about you that is inaccurate, incomplete or out-of-date in light of the purposes underlying the processing, or to
  • (iii)obtain the erasure of personal data no longer necessary for the purposes underlying the processing, processed based on withdrawn consent, processed for legitimate interests that, in the context of your objection, do not prove to be compelling, or processed in non‑compliance with applicable legal requirements.

In addition, you have, subject to the conditions set out in the applicable law and without limitation, the rights to:

  • (iv)request us to restrict the processing of personal data in certain situations where you feel its processing is inappropriate,
  • (v)object, in certain circumstances, to the processing of personal data for legitimate interests, and to
  • (vi)request portability of personal data that you have actively or passively provided to us (which does not include data derived or inferred from the collected data), where the processing of such personal Data is based on consent or a contract with you and is carried out by automated means.

If you desire to exercise any of the rights indicated above, you must provide the requested information in the Access Request Form .Complete the form and return it with your identification information to the following address:

2130 S. Congress, Austin, Texas 78704, United States of America
Or via Fax: 512-912-7719Or via Email:

Your provision of personal data to us

Your use of the website and your provision of personal data to us in the process is purely voluntary on your part. Subject to your sole discretion, you can, at any point, stop suing the website or, where applicable, opt out of certain data processing operations while on the website as described in this policy. An exception applies if and to the extent that you want to enter into or perform a contract with us on or through the website. In this event, providing us with your related personal data is necessary for us to be able to enter into the contract with or provide any contractual services to you.

Changes to this notice

We reserve the right in its sole discretion to amend this supplement from time to time. In this event, we will post the revised supplement on the website. We encourage you to periodically view this supplement so that you remain informed as to how we are protecting users’ personal data and about what cookies are used on the website. We may, where necessary, notify users of any modified version of this supplement that might materially affect the way we use, disclose or otherwise process users’ personal data or otherwise affect their privacy rights. We may do this by posting an update on the website which users will see at their next visit.

Contact us

If you have any questions, concerns or complaints with respect to this supplement, the way we handle your privacy or you wish to exercise your rights, please contact us using the following information:

For customers of our clients

Adlucent anonymously correlates paid search traffic (Google, Bing, Facebook, etc.) with purchases on our clients’ sites in order to provide analysis and reporting to our clients on their paid advertising efforts.

We collect and process information for the above services at the direction of our clients, and have no direct relationship with the individuals whose personal data we collect or process on our client’s behalf. If you are a customer of one of our clients and would like to exercise any of your rights under applicable data privacy laws, please contact our client directly. 

Adlucent has been very innovative in achieving remarkable results, which in turn, increases my ability to bring on new products & brands knowing we can drive revenue profitably through search engines."
- Tomima Edmark, CEO of Andra Group

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Phone: 1.800.788.9152
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Fax: 1.512.912.7719


2130 S. Congress
Austin, TX 78704 (Map)


Michael Griffin

Founder & CEO

As the founder of Adlucent, Michael brings over 12 years of experience in strategic search engine marketing (SEM), bid optimization, consumer demand intelligence and retail analytics.

Michael is a leading thinker and innovator in retail SEM and drives the technology and overall business strategies for Adlucent.

His first venture into the online retail space was in managing paid search for where he helped grow revenue by 300% year-after-year eventually becoming Amazon's largest worldwide partner in search.

Michael built Adlucent as a bootstrapped company and has grown it into a profitable business accustomed to achieving 75-100% year over year growth. Adlucent's growth has been highlighted in the Inc. 500 and the Austin Business Journal's Fast50 listings, and the company's culture has been honored as an AdAge Best Place to Work and an Austin American-Statesman Top Workplace.

Michael is frequently tapped as an expert on the strategies that foster high converting online traffic to drive successful e-commerce. An active member of the Research Committee, Michael participates in driving industry research and sharing results with retailers. Michael's work and perspective have been featured in major media outlets, including The New York Times, Inc. Magazine, the Search Insider and TechCrunch.

Prior to founding Adlucent, Michael attended the University of Texas at Austin pursuing a PhD in analytical chemistry where his thesis focused on advanced analytics for medical diagnostics. Michael is the recipient of the prestigious Watson Fellowship and received his BS degree from Davidson College.


Ashwani Dhar

Chief Client Officer

Ashwani Dhar is an experienced executive, entrepreneur and venture capitalist bringing sales, marketing, business development, and funding experience to Adlucent.

At Adlucent, Dhar is responsible for customer acquisition and overall client success.

During his tenure, he has expanded the company's customer base five-fold while achieving an industry-leading client retention rate. Ashwani has been also responsible for Adlucent's positioning and go-to-market strategy. He pioneered an innovative performance-based model that aligns Adlucent's compensation with its clients' success.

Prior to Adlucent, Dhar was responsible for revenue generation, market positioning and the ultimate business success for successful startup companies like Iconixx, Agea and Trilogy. Ashwani also founded and managed DC International, an international consulting company that focused on the emerging markets of Latin America.

Dhar began his career in strategic consulting for healthcare clients with APM and technology & operations consulting with Andersen Consulting (now Accenture). Dhar also served on the Board of Directors for Bigfoot Networks, Robot Genius and Perception Software through investments from his venture capital firm Venio Capital Partners.

Graduating from the Jerome Fisher Program for Management & Technology at the University of Pennsylvania, Ashwani earned a BS in Economics from the Wharton School and a BSE in Electrical Engineering from the Moore School. He also holds an MBA from Harvard University.


Tim Ozor

Vice President of Engineering

Tim has over 25 years experience designing and developing high performance software machinery. Tim leads all technology development and operations in the role of VP of Engineering.

Tim's responsibilities also include all data integration, tracking, reporting and analytics utilized by Adlucent.

Since joining Adlucent, Ozor has driven the development of Adlucent's leading edge BuyerPath™ application and analytics platform, which is being utilized to effectively and efficiently manage millions of keyword and product ads for some of the largest online retailers in the world.

Tim's body of work includes Unix operating system development, object oriented middleware design and large scale Web application architecture. Ozor was instrumental in the development of Austin-based Vignette's ground-breaking content management system which served as the core product for Vignette through its IPO and eventual sale to Open Text. Tim was one of the first developers on board at Vignette and was employee 15 at what came to be one of the most successful IPOs in the Austin high-tech industry. Prior to Adlucent, Ozor led the design and development of the highly acclaimed National Transcript Center, which provides a secure electronic trading system for the exchange of student transcripts.

Tim received his BS degree in Computer Science from Clemson University in 1986, and has been committed to achieving higher and higher levels of software mastery ever since. When he is not building industrial strength software, Tim enjoys windsurfing, rock music, and maintaining the lowest carbon footprint and body fat levels possible.


Brian Vogel

Head Coach - People & Culture

As Head Coach, Brian’s charge is to guide managers and Adlucites to their full potential. With 20+ years of experience as a HR executive and NCAA Division I Athlete and Coach, he instinctively relies on his vast experience in leadership development in business and athletics to bring forth leadership and business enablers.

Prior to joining Adlucent, Brian held various HR executive leadership positions at Verizon and USAA. More recently he led the HR functions at Austin-based FirstCare Health Plans and Campus Advantage. He played a pivotal role in the merger of Bell Atlantic and GTE to form Verizon, one of the five largest mergers in the 1990s. During the merger he directed team of 10 employees who orchestrated placement and /or displacement of 6,000+ staff. In subsequent roles key accomplishments included implementing a third party HR administrative solution valued at approximately $750K annually at Campus Advantage and instituting scientifically based recruiting processes resulting in a 33% improvement in average time to fill for key positions as well as a 20% reduction in turnover. He has also served as a Senior HR Consultant for vcfo and currently maintains his own business performance coaching practice ~ Sundog Coaching Group.

He holds a bachelor's degrees in business administration from University of Notre Dame where he concentrated in Marketing and was co-captain of Men’s Swimming and Diving team. He also has a master's degree in business administration from the University of Illinois where he concentrated in Human Resources at the nationally renowned School of Labor & Employment Relations.

When not coaching, Brian spreads his free time between trying to stay fit doing CrossFit and mountain biking, enjoying quality time with his two daughters Gracie and Elle, and serving as a business consultant to Little Helping Hands, the renowned Austin non-profit he helped found with his wife, Marissa.