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WHITE PAPER: DATA WARS

A Look At The Information's Role In The New Advertising Era

Summary

Today, there’s a data dichotomy. With the upcoming GDPR deadline and the recent Facebook Congressional hearings, data privacy is in the spotlight in a big way. Consumers are becoming more aware of their digital data and demanding more transparency from brands around what data they’re collecting and how they’re using it. But while awareness has been heightened, this study uncovers that when it comes to data, many consumers still value personalization over privacy. More than ever, they expect brands to deliver relevant online experiences – and they’re willing to pony up some personal information to get it.

Download the study to learn how over 1,100 consumers feel about personalized advertising, what data they're willing to give up to brands for it, and what they expect in return.

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