Adlucent used Deep Search™, our digital campaign, product feed, and analytics technology, to adapt quickly and maximize traffic and revenue opportunities.
Our paid search team closely monitored consumer trends to identify when demand for the client’s categories and products was changing. Simultaneously, the sporting goods retailer had fluctuating ROI goals for their paid search campaigns based on their profitability targets internally. We leveraged Deep Search™’s proprietary and custom automated bid algorithm to couple these two moving targets together and quickly and safely adjusted strategy. Our platform was able to marry several sets of complex, rapidly changing data inputs to ramp bids up and down and achieve the target ROI, without leaving money on the table or overspending.