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Omnichannel: Clearing Up a Gray Area
Shoppers move seamlessly between channels and devices when researching and purchasing products, but retailers often fail at delivering a consistent advertising experience to match. Marketers need to understand how their digital ads are impacting offline sales (and vice versa), but current modeling and testing strategies often have mixed results.
Measuring Digital's Full Impact
Adlucent has solved this challenge by utilizing data from a customer’s omnichannel fingerprint—a mix of touchpoints and interactions a shopper has along their purchase path—along with 3rd party data to accurately measure how customers are interacting with brands online and then purchasing in stores or through call centers. We then use this data to help retailers determine the right channels for acquiring their most valuable customers.
Adlucent utilizes cross-channel data to:
Understand Customer Preferences
Deliver ads that are aligned with your customer's channel preference
Ensure your marketing messages are consistent across all channels
Properly Allocate Spend
Track and optimize your digital investment across your entire business
By the end of 2020, 55% of all offline commerce will be
influenced by the Web, or $1.6 trillion.