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Mobile: Digital's Next Frontier
Whether in line for coffee, watching their favorite sports team, or during a layover at the airport, your customers are constantly connected and digesting information. More and more, potential customers are searching for your products while they’re living their lives—but they won’t often convert right away. While mobile usage continues to grow, many retailers are unable to properly value the influence their mobile ads are having on sales outside of those that take place directly on mobile devices, such as those that occur on desktops and in stores.
Finding Mobile Shoppers
By utilizing advanced consumer and behavioral data, Adlucent helps retailers identify which of their customers along their spectrum are shopping with mobile devices, and where they are most likely to convert. We then target these customers with highly relevant and personalized ads that are designed to trigger a conversion, whether online or offline. By combining third party data with our advanced tracking pixel, we can measure both the influence and direct impact these mobile ads have on desktop and store transactions, allowing for greater ad precision and a reduction in wasted spend.
With Adlucent’s Customer Spectrum™ for Mobile services, retailers get the insights they need on areas like:
Know which of your potential customers are likely to respond to mobile ads and develop strategies to acquire them
Personalize ads for shoppers who are more likely to convert on mobile, as well as those who are likely to convert elsewhere
Measure the influence that your mobile ads have on online and offline purchases to properly value each channel
Measure the influence smartphones and tablets have on desktop transactions for allocating ad spend by device
One Adlucent client found the smartphone influences 3.7X as many in-store transactions as it does smartphone transactions
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