Since 76% of people who conduct a local search on their smartphones end up purchasing in-store within 24 hours, mobile has a huge impact on the bottom line. So we took a deep-dive into the relationship between mobile ads and in-store purchases for the four brands that have both an e-commerce and storefront presence. To get this done, we utilized strategic methods of cross-device and offline measurement from Google paired alongside a partnership with third-party data providers. While working with Adlucent, the retailer began collaborating with members of teams across their organization to leverage storefront sales data. Once we had their data, we matched their storefront sales data with their mobile conversion information to shine a light on how mobile was impacting in-store sales.