In The News

Adlucent Shortlisted for Three US Search Awards 2016

Austin-based digital advertising agency recognized for its creative campaigns, technology, and culture

AUSTIN, TX -- September 20, 2016 -- Today, Adlucent,

a leading digital advertising and analytics agency, was shortlisted for three US Search Awards. The company is nominated for Best Large PPC Agency, Best PPC Management Software Suite, and Most Innovative Campaign. US Search Awards winners will be announced at an awards ceremony during PubCon on October 12, 2016 in Las Vegas.

“We’re very excited to be finalists for three US Search Awards,” said Michael Griffin, founder and CEO of Adlucent. “As a company, we’ve worked to create strategies and technology that helps brands deliver personalized and relevant advertising across digital channels and I’m proud to see our team recognized for their hard work.”

In its fourth year, the US Search Awards are considered the largest celebration of search, PPC, and digital marketing which recognizes agencies, organizations, and individuals for their exceptional work within these industries. The Awards’ twenty-seven categories attracted hundreds of entries this year, which showcased successful campaigns, innovative software, teams and individuals.

Adlucent is shortlisted in three sub-categories: Campaigns, Innovative Software, and Agency. In the Most Innovative Campaign category, Adlucent’s work with Folica, an online hair and beauty retailers is highlighted. Adlucent successfully used Google’s Customer Match to reactivate Folica’s dormant customers, and grow return on ad spend (ROAS) by 206%. In the Best PPC Management Software Suite category, Adlucent spotlights its custom, in-house analytics software, Deep Search. Built specifically for retail search, Deep Search is able to take in billions of data points about retailer’s customers and products, and give insights beyond paid search to other channels, whether online or offline. Adlucent was also shortlisted for Best Large PPC Agency, which touches on Adlucent’s superior understanding and use of online and offline strategy, campaign implementation and results, and company culture.

The announcement as US Search Awards finalists comes after a big year for Adlucent. The agency was also recently recognized by Ad Age’s 2016 Small Agency Awards for Best Agency Culture, and has also been named a finalist for Best Retail Search Marketing Initiative -- SEM, in Search Engine Land’s, Landy Awards.

To learn more about Adlucent and their roster of services, visit www.adlucent.com.  

 

About Adlucent:

Adlucent is a digital advertising and intelligence company that helps retailers identify, acquire and engage with their highest value customers. Based in Austin, Adlucent’s platform helps retailers create, launch and manage high-volume and product-based campaigns through the use of extensive data analytics. Founded in 2001, Adlucent is a successful bootstrapped company that continues to execute on its commitment to create personalized advertising programs. For more information on Adlucent, visit www.adlucent.com.

 

For more information:
Molly George
molly@meetkickstand.com
512-686-6405

Thank you for your interest.

Please provide a bit of information to see this content.

First Name is required.
Last Name is required.
Company Name is required.
Ad Spend is required.

Thank you for submitting your information.

You will be able to access our resources once you close this window.

We're experiencing some technical difficulties.

Please try again or Contact us if you're having ongoing issues.

×

Let’s Chat

We would love to discuss how our performance-based paid search services can drive your profitable revenue growth and improve your business performance.

Phone: 1.800.788.9152
Sales: 1.512.222.1923 
Fax: 1.512.912.7719

Email: solutions@adlucent.com

2130 S. Congress
Austin, TX 78704 (Map)

×

Michael Griffin

Founder & CEO

As the founder of Adlucent, Michael brings over 12 years of experience in strategic search engine marketing (SEM), bid optimization, consumer demand intelligence and retail analytics.

Michael is a leading thinker and innovator in retail SEM and drives the technology and overall business strategies for Adlucent.

His first venture into the online retail space was in managing paid search for Amazon.com where he helped grow revenue by 300% year-after-year eventually becoming Amazon's largest worldwide partner in search.

Michael built Adlucent as a bootstrapped company and has grown it into a profitable business accustomed to achieving 75-100% year over year growth. Adlucent's growth has been highlighted in the Inc. 500 and the Austin Business Journal's Fast50 listings, and the company's culture has been honored as an AdAge Best Place to Work and an Austin American-Statesman Top Workplace.

Michael is frequently tapped as an expert on the strategies that foster high converting online traffic to drive successful e-commerce. An active member of the Shop.org Research Committee, Michael participates in driving industry research and sharing results with retailers. Michael's work and perspective have been featured in major media outlets, including The New York Times, Inc. Magazine, the Search Insider and TechCrunch.

Prior to founding Adlucent, Michael attended the University of Texas at Austin pursuing a PhD in analytical chemistry where his thesis focused on advanced analytics for medical diagnostics. Michael is the recipient of the prestigious Watson Fellowship and received his BS degree from Davidson College.

×

Ashwani Dhar

Chief Client Officer

Ashwani Dhar is an experienced executive, entrepreneur and venture capitalist bringing sales, marketing, business development, and funding experience to Adlucent.

At Adlucent, Dhar is responsible for customer acquisition and overall client success.

During his tenure, he has expanded the company's customer base five-fold while achieving an industry-leading client retention rate. Ashwani has been also responsible for Adlucent's positioning and go-to-market strategy. He pioneered an innovative performance-based model that aligns Adlucent's compensation with its clients' success.

Prior to Adlucent, Dhar was responsible for revenue generation, market positioning and the ultimate business success for successful startup companies like Iconixx, Agea and Trilogy. Ashwani also founded and managed DC International, an international consulting company that focused on the emerging markets of Latin America.

Dhar began his career in strategic consulting for healthcare clients with APM and technology & operations consulting with Andersen Consulting (now Accenture). Dhar also served on the Board of Directors for Bigfoot Networks, Robot Genius and Perception Software through investments from his venture capital firm Venio Capital Partners.

Graduating from the Jerome Fisher Program for Management & Technology at the University of Pennsylvania, Ashwani earned a BS in Economics from the Wharton School and a BSE in Electrical Engineering from the Moore School. He also holds an MBA from Harvard University.

×

Tim Ozor

Vice President of Engineering

Tim has over 25 years experience designing and developing high performance software machinery. Tim leads all technology development and operations in the role of VP of Engineering.

Tim's responsibilities also include all data integration, tracking, reporting and analytics utilized by Adlucent.

Since joining Adlucent, Ozor has driven the development of Adlucent's leading edge BuyerPath™ application and analytics platform, which is being utilized to effectively and efficiently manage millions of keyword and product ads for some of the largest online retailers in the world.

Tim's body of work includes Unix operating system development, object oriented middleware design and large scale Web application architecture. Ozor was instrumental in the development of Austin-based Vignette's ground-breaking content management system which served as the core product for Vignette through its IPO and eventual sale to Open Text. Tim was one of the first developers on board at Vignette and was employee 15 at what came to be one of the most successful IPOs in the Austin high-tech industry. Prior to Adlucent, Ozor led the design and development of the highly acclaimed National Transcript Center, which provides a secure electronic trading system for the exchange of student transcripts.

Tim received his BS degree in Computer Science from Clemson University in 1986, and has been committed to achieving higher and higher levels of software mastery ever since. When he is not building industrial strength software, Tim enjoys windsurfing, rock music, and maintaining the lowest carbon footprint and body fat levels possible.

×

Brian Vogel

Head Coach - People & Culture

As Head Coach, Brian’s charge is to guide managers and Adlucites to their full potential. With 20+ years of experience as a HR executive and NCAA Division I Athlete and Coach, he instinctively relies on his vast experience in leadership development in business and athletics to bring forth leadership and business enablers.

Prior to joining Adlucent, Brian held various HR executive leadership positions at Verizon and USAA. More recently he led the HR functions at Austin-based FirstCare Health Plans and Campus Advantage. He played a pivotal role in the merger of Bell Atlantic and GTE to form Verizon, one of the five largest mergers in the 1990s. During the merger he directed team of 10 employees who orchestrated placement and /or displacement of 6,000+ staff. In subsequent roles key accomplishments included implementing a third party HR administrative solution valued at approximately $750K annually at Campus Advantage and instituting scientifically based recruiting processes resulting in a 33% improvement in average time to fill for key positions as well as a 20% reduction in turnover. He has also served as a Senior HR Consultant for vcfo and currently maintains his own business performance coaching practice ~ Sundog Coaching Group.

He holds a bachelor's degrees in business administration from University of Notre Dame where he concentrated in Marketing and was co-captain of Men’s Swimming and Diving team. He also has a master's degree in business administration from the University of Illinois where he concentrated in Human Resources at the nationally renowned School of Labor & Employment Relations.

When not coaching, Brian spreads his free time between trying to stay fit doing CrossFit and mountain biking, enjoying quality time with his two daughters Gracie and Elle, and serving as a business consultant to Little Helping Hands, the renowned Austin non-profit he helped found with his wife, Marissa.

×