In The News
Adlucent Shortlisted for Three US Search Awards 2016
Austin-based digital advertising agency recognized for its creative campaigns, technology, and culture
AUSTIN, TX -- September 20, 2016 -- Today, Adlucent,
a leading digital advertising and analytics agency, was shortlisted for three US Search Awards. The company is nominated for Best Large PPC Agency, Best PPC Management Software Suite, and Most Innovative Campaign. US Search Awards winners will be announced at an awards ceremony during PubCon on October 12, 2016 in Las Vegas.
“We’re very excited to be finalists for three US Search Awards,” said Michael Griffin, founder and CEO of Adlucent. “As a company, we’ve worked to create strategies and technology that helps brands deliver personalized and relevant advertising across digital channels and I’m proud to see our team recognized for their hard work.”
In its fourth year, the US Search Awards are considered the largest celebration of search, PPC, and digital marketing which recognizes agencies, organizations, and individuals for their exceptional work within these industries. The Awards’ twenty-seven categories attracted hundreds of entries this year, which showcased successful campaigns, innovative software, teams and individuals.
Adlucent is shortlisted in three sub-categories: Campaigns, Innovative Software, and Agency. In the Most Innovative Campaign category, Adlucent’s work with Folica, an online hair and beauty retailers is highlighted. Adlucent successfully used Google’s Customer Match to reactivate Folica’s dormant customers, and grow return on ad spend (ROAS) by 206%. In the Best PPC Management Software Suite category, Adlucent spotlights its custom, in-house analytics software, Deep Search. Built specifically for retail search, Deep Search is able to take in billions of data points about retailer’s customers and products, and give insights beyond paid search to other channels, whether online or offline. Adlucent was also shortlisted for Best Large PPC Agency, which touches on Adlucent’s superior understanding and use of online and offline strategy, campaign implementation and results, and company culture.
The announcement as US Search Awards finalists comes after a big year for Adlucent. The agency was also recently recognized by Ad Age’s 2016 Small Agency Awards for Best Agency Culture, and has also been named a finalist for Best Retail Search Marketing Initiative -- SEM, in Search Engine Land’s, Landy Awards.
To learn more about Adlucent and their roster of services, visit www.adlucent.com.
Adlucent is a digital advertising and intelligence company that helps retailers identify, acquire and engage with their highest value customers. Based in Austin, Adlucent’s platform helps retailers create, launch and manage high-volume and product-based campaigns through the use of extensive data analytics. Founded in 2001, Adlucent is a successful bootstrapped company that continues to execute on its commitment to create personalized advertising programs. For more information on Adlucent, visit www.adlucent.com.
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