In The News
Adlucent a Finalist for Four US Search Awards
AUSTIN, TX— October 5, 2017—
Today, Adlucent, an Austin-based leading digital advertising and analytics agency, was short-listed for four US Search Awards. The company was nominated for the awards of: Best In Use Of Search -- Retail, Best PPC Management Software Suite, Best Large Integrated Agency, and Best PPC Agency. The final winners for each category will be announced during a ceremony on Wednesday, November 8 during Pubcon Las Vegas.
Now in its fifth year, the US Search Awards is a national competition that celebrates the very best in SEO, PPC, Digital, and Content Marketing. Each year the competition attracts hundreds of entries from leading search and digital agencies and professionals, awarding winners across 29 different categories.
The company was shortlisted in three categories: Search, Innovative Software, and Agency. For Best In Use Of Search - Retail, Adlucent was recognized for their work with Blain’s Farm & Fleet, a speciality retailer. By overhauling Blain’s feed structure, optimizing their PLA structure, and customizing customer’s ad experiences through day-parting and geo-location, Adlucent grew the brand’s search revenue by 57% YoY with a 7X return on ad spend (ROAS). While other discount retailers were shutting down, Adlucent was able to use digital to achieve record-breaking growth both on and offline. For Best PPC Management Software Suite, Adlucent was recognized for their proprietary ad optimization and analytics platform Deep Search. With their average client having over three million keywords, Adlucent’s Deep Search is able to manage massive campaigns at an extremely granular level. It takes in billions of data points about retailer’s customers and products, and gives insights beyond paid search to other channels, whether online or offline. In the Agency category, Adlucent was nominated for both Best Large Integrated Agency and Best PPC Agency for its ability to grow revenue profitably for its leading retail clients. Results like these are possible thanks to their in-house technology, ongoing innovations, and strong team of search experts.
“We’ve put so much energy into building the best technology and client team in the industry and we’re honored this hard work has been recognized by the US Search Awards.” said Michael Griffin, Founder and CEO of Adlucent. “The industry is changing quickly, and we remained focused on helping our clients stay ahead of the curve.”
These nominations mark the second consecutive year that Adlucent has been recognized by the US Search Awards for their work in the digital space. These shortlist nominations join the long list of recognition Adlucent has earned over the years including awards from Search Engine Land, Ad Age, and Inc. 5000.
Adlucent is a digital advertising and intelligence company that helps retailers identify, acquire and engage with their highest value customers. Based in Austin, Adlucent’s platform helps retailers create, launch and manage high-volume and product-based campaigns through the use of extensive data analytics. Founded in 2001, Adlucent is a successful bootstrapped company that continues to execute on its commitment to create personalized advertising programs. For more information on Adlucent, visit www.adlucent.com.
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